Competence Analysis: An approach to a firm´s competence domain

Business & Finance, Marketing & Sales
Cover of the book Competence Analysis: An approach to a firm´s competence domain by Brüggemann/ Nyström/ Kiefer/ Gence, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Brüggemann/ Nyström/ Kiefer/ Gence ISBN: 9783638309134
Publisher: GRIN Publishing Publication: September 24, 2004
Imprint: GRIN Publishing Language: English
Author: Brüggemann/ Nyström/ Kiefer/ Gence
ISBN: 9783638309134
Publisher: GRIN Publishing
Publication: September 24, 2004
Imprint: GRIN Publishing
Language: English

Seminar paper from the year 2004 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3 (A), Växjö University (Centre of Competitiveness), course: International Marketing Strategy, language: English, abstract: Staying one step ahead of competition requires a sufficient short and long term strategy. To formulate these strategies it is of great importance to analyse the inner competence of a firm. For the last decades several researchers have been developing different approaches to determine idiosyncratic factors generating sustainable competitive advantage (SCA) by a value creating strategy. In the analytical discussion we have developed our own model by considering the existing approaches and adding some new important factors as driver and forces of SCA. Thus, the model is applied to Peugeot to show its feasibility. The model shows the synergy through the collective learning between the internal factors: resources, capabilities, competences, core competence; and the external factors: customer relationship, competitors and stresses the importance of interaction between these factors to shape the SCA of a firm placed in a highly competitive market.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2004 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3 (A), Växjö University (Centre of Competitiveness), course: International Marketing Strategy, language: English, abstract: Staying one step ahead of competition requires a sufficient short and long term strategy. To formulate these strategies it is of great importance to analyse the inner competence of a firm. For the last decades several researchers have been developing different approaches to determine idiosyncratic factors generating sustainable competitive advantage (SCA) by a value creating strategy. In the analytical discussion we have developed our own model by considering the existing approaches and adding some new important factors as driver and forces of SCA. Thus, the model is applied to Peugeot to show its feasibility. The model shows the synergy through the collective learning between the internal factors: resources, capabilities, competences, core competence; and the external factors: customer relationship, competitors and stresses the importance of interaction between these factors to shape the SCA of a firm placed in a highly competitive market.

More books from GRIN Publishing

Cover of the book Stephen Crane's 'The Red Badge of Courage' as a work of late nineteenth-century American naturalism by Brüggemann/ Nyström/ Kiefer/ Gence
Cover of the book On Vowel Fronting in German by Brüggemann/ Nyström/ Kiefer/ Gence
Cover of the book La 'Chiesa dell'Autostrada' di Giovanni Michelucci. Una lettura estetica. by Brüggemann/ Nyström/ Kiefer/ Gence
Cover of the book The Relation to Oneself and the Other - Ethics in Michel Foucault by Brüggemann/ Nyström/ Kiefer/ Gence
Cover of the book International Branding - An Internationalization Approach on the Marketing Level by Brüggemann/ Nyström/ Kiefer/ Gence
Cover of the book Phraseology in Intercultural Communication by Brüggemann/ Nyström/ Kiefer/ Gence
Cover of the book Strategies of multinational corporations in the emerging markets China and India by Brüggemann/ Nyström/ Kiefer/ Gence
Cover of the book The Representation of Gender-Specific Conversational Behaviour in Informal Talk by Brüggemann/ Nyström/ Kiefer/ Gence
Cover of the book Recent Trends in English Word-Formation by Brüggemann/ Nyström/ Kiefer/ Gence
Cover of the book Wichtigkeit des Informations- und Dokumentationsmanagements für die Projektsteuerung und -evaluation by Brüggemann/ Nyström/ Kiefer/ Gence
Cover of the book Comparative Politics: Method or Field? by Brüggemann/ Nyström/ Kiefer/ Gence
Cover of the book Strengths and weaknesses of the oversight over the auditing profession in the UK and USA. A description, analysis and discussion by Brüggemann/ Nyström/ Kiefer/ Gence
Cover of the book How Jewish is the Jew of Malta? by Brüggemann/ Nyström/ Kiefer/ Gence
Cover of the book Enemy Images. Analysis of the German right-wing party NPD by Brüggemann/ Nyström/ Kiefer/ Gence
Cover of the book Neue Strategien in der Schmerztherapie by Brüggemann/ Nyström/ Kiefer/ Gence
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy