Personal buying behavior and marketing decisions

Business & Finance, Marketing & Sales
Cover of the book Personal buying behavior and marketing decisions by Hakan Goektuerk, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Hakan Goektuerk ISBN: 9783638443111
Publisher: GRIN Publishing Publication: November 28, 2005
Imprint: GRIN Publishing Language: English
Author: Hakan Goektuerk
ISBN: 9783638443111
Publisher: GRIN Publishing
Publication: November 28, 2005
Imprint: GRIN Publishing
Language: English

Essay from the year 2004 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, Lancaster University, 14 entries in the bibliography, language: English, abstract: 'Compact and feature rich, the Sony DCR-PC109 MiniDV Handy cam is the perfect camcorder for people who demand quality and convenience. Featuring a large 2.5' hybrid Swivel Screen LCD display, Super Night Shot Plus infrared recording system, Super Steady Shot image stabilization, and a big 1.0 mega pixel Advanced HAD imaging device, the DCRPC109 provides all the punch of a camera twice its size.'(Fortress leafletĀ“07/2004) This statement taken from a 'Fortress store'-leaflet, which was inside the South China Post newspaper, I was glancing through during my internship in Hong Kong last summer. Fortress is a well established, national company chain that specialises in electronic goods services, such as portable cameras, DVD players, Hi-fi systems, etc. all over Hong Kong. The leaflet was advertising the latest Sony hand camcorder, which was the smallest available camera on the market. I decided to talk about this product because first of all I always wanted a unique hand camera that allows doing more than just take a picture and secondly I remember clearly all the various stages I went through before and during the purchase. To begin with, I am going to describe and explain firstly the important buying behaviours I have exhibited or was involved in. Why did I buy the product? Did I do some intensive research prior to the purchase? What attracted me in this particular item? After that I will explain my perceptions of the marketing decisions that the organisation selling to me had made and finally I will conclude in what ways the selling organisation might have marketed to me more effectively and I will justify my suggested improvements.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Essay from the year 2004 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, Lancaster University, 14 entries in the bibliography, language: English, abstract: 'Compact and feature rich, the Sony DCR-PC109 MiniDV Handy cam is the perfect camcorder for people who demand quality and convenience. Featuring a large 2.5' hybrid Swivel Screen LCD display, Super Night Shot Plus infrared recording system, Super Steady Shot image stabilization, and a big 1.0 mega pixel Advanced HAD imaging device, the DCRPC109 provides all the punch of a camera twice its size.'(Fortress leafletĀ“07/2004) This statement taken from a 'Fortress store'-leaflet, which was inside the South China Post newspaper, I was glancing through during my internship in Hong Kong last summer. Fortress is a well established, national company chain that specialises in electronic goods services, such as portable cameras, DVD players, Hi-fi systems, etc. all over Hong Kong. The leaflet was advertising the latest Sony hand camcorder, which was the smallest available camera on the market. I decided to talk about this product because first of all I always wanted a unique hand camera that allows doing more than just take a picture and secondly I remember clearly all the various stages I went through before and during the purchase. To begin with, I am going to describe and explain firstly the important buying behaviours I have exhibited or was involved in. Why did I buy the product? Did I do some intensive research prior to the purchase? What attracted me in this particular item? After that I will explain my perceptions of the marketing decisions that the organisation selling to me had made and finally I will conclude in what ways the selling organisation might have marketed to me more effectively and I will justify my suggested improvements.

More books from GRIN Publishing

Cover of the book Psycholinguistics - Speech errors by Hakan Goektuerk
Cover of the book The subject notion and Functional Ways of Structuring Language by Hakan Goektuerk
Cover of the book Tall Talk: The Language of the Frontier by Hakan Goektuerk
Cover of the book The Art of Telling Truth: Power, Language and the Experience of the Exterior in Michel Foucault by Hakan Goektuerk
Cover of the book The ability of young children to distinguish between morality and convention by Hakan Goektuerk
Cover of the book Consociational Democracy in Lebanon (1945-1975) by Hakan Goektuerk
Cover of the book Unified Communications and Collaboration as a Key to Ameliorate the Customer Service Experience by Hakan Goektuerk
Cover of the book Analysis of Fair Trade as a Concept of Sustainability by Hakan Goektuerk
Cover of the book Electronic Signature Legislation by Hakan Goektuerk
Cover of the book Die Hintergründe der Entstehung des Lernfeldkonzepts und dessen Bestandteile by Hakan Goektuerk
Cover of the book Causes and consequences of 'gendered' communication by Hakan Goektuerk
Cover of the book Neo-liberalising the countryside of Skåne - the golf course development in Bara by Hakan Goektuerk
Cover of the book Feasibility of Licensing Poppy Cultivation for the Production of Morphine-Based Medicines in Rural Afghanistan by Hakan Goektuerk
Cover of the book Is it beneficial for the African Union to introduce a Common Currency? by Hakan Goektuerk
Cover of the book Análisis del personaje de Calírroe en 'Quéreas y Calírroe de Caritón' de Caritón de Afrodisias by Hakan Goektuerk
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy