Creating the Strategy

Winning and Keeping Customers in B2B Markets

Business & Finance, Marketing & Sales, Customer Service, Sales & Selling
Cover of the book Creating the Strategy by Rennie Gould, Kogan Page
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Author: Rennie Gould ISBN: 9780749466183
Publisher: Kogan Page Publication: August 3, 2012
Imprint: Kogan Page Language: English
Author: Rennie Gould
ISBN: 9780749466183
Publisher: Kogan Page
Publication: August 3, 2012
Imprint: Kogan Page
Language: English

Creating the Strategy is a practical guide that brings together the most important elements of business strategy, B2B marketing theory and sales management.

Aimed at those wanting to structure their organizations around the winning and keeping of customers in B2B markets, the book introduces a number of unique and powerful methodologies proven in workshops conducted with clients such as Mercedes-Benz and AXA Insurance. It is structured around the Sales & Business Performance Value Chain, a unique and integrated process that builds awareness and understanding of all factors impacting on sales and business performance, providing an important diagnostic tool.

Whether you are working for a large organisation or a small company, Creating the Strategy will help you recognise and implement the key elements responsible for creating outstanding sales and business performance in B2B markets.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Creating the Strategy is a practical guide that brings together the most important elements of business strategy, B2B marketing theory and sales management.

Aimed at those wanting to structure their organizations around the winning and keeping of customers in B2B markets, the book introduces a number of unique and powerful methodologies proven in workshops conducted with clients such as Mercedes-Benz and AXA Insurance. It is structured around the Sales & Business Performance Value Chain, a unique and integrated process that builds awareness and understanding of all factors impacting on sales and business performance, providing an important diagnostic tool.

Whether you are working for a large organisation or a small company, Creating the Strategy will help you recognise and implement the key elements responsible for creating outstanding sales and business performance in B2B markets.

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