Customer Satisfaction Surveys - A Practical Guide To Making Them Work

From www.infoquestcrm.co.uk

Business & Finance, Marketing & Sales, Industrial, International, Research
Cover of the book Customer Satisfaction Surveys - A Practical Guide To Making Them Work by John Coldwell, www.infoquestcrm.co.uk
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Author: John Coldwell ISBN: 1230000178592
Publisher: www.infoquestcrm.co.uk Publication: September 8, 2013
Imprint: Language: English
Author: John Coldwell
ISBN: 1230000178592
Publisher: www.infoquestcrm.co.uk
Publication: September 8, 2013
Imprint:
Language: English

Most mid- to large businesses have to undertake regular customer satisfaction surveys because their quality procedures say so.  This book is designed to help these organisations turn what is seen by many as a 'task' into a very profitable exercise - listening to the feedback from the organisation's most valuable asset - their customers - and then taking action.  The authors have been conducting business-to-business customer satisfaction surveys around the world since 1989.  

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Most mid- to large businesses have to undertake regular customer satisfaction surveys because their quality procedures say so.  This book is designed to help these organisations turn what is seen by many as a 'task' into a very profitable exercise - listening to the feedback from the organisation's most valuable asset - their customers - and then taking action.  The authors have been conducting business-to-business customer satisfaction surveys around the world since 1989.  

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