Develop Your Marketing Skills

Business & Finance, Career Planning & Job Hunting, Careers, Marketing & Sales
Cover of the book Develop Your Marketing Skills by Neil Richardson, Ruth M Gosnay, Kogan Page
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Author: Neil Richardson, Ruth M Gosnay ISBN: 9780749462253
Publisher: Kogan Page Publication: November 3, 2010
Imprint: Kogan Page Language: English
Author: Neil Richardson, Ruth M Gosnay
ISBN: 9780749462253
Publisher: Kogan Page
Publication: November 3, 2010
Imprint: Kogan Page
Language: English

Develop Your Marketing Skills is a user-friendly guide appropriate for business people for whom implementation is the key issue. It outlines the key concepts and principles which govern the subject of marketing, such as product management, market research, communications, market coverage, creating a marketing plan and pricing perspectives. It also gives key insights into how theories and tools work in actual business scenarios, shows you how to improve customer satisfaction and highlights contemporary issues, such as sustainability. There are also summary pages at the end of each chapter containing questions and suggested activities, helping you to revise the basics and increase your confidence.

With many of the issues discussed being at the cutting edge of marketing research and practice, Develop Your Marketing Skills is a must for anybody wishing to enter the marketing profession, develop their current knowledge further or run their own business.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Develop Your Marketing Skills is a user-friendly guide appropriate for business people for whom implementation is the key issue. It outlines the key concepts and principles which govern the subject of marketing, such as product management, market research, communications, market coverage, creating a marketing plan and pricing perspectives. It also gives key insights into how theories and tools work in actual business scenarios, shows you how to improve customer satisfaction and highlights contemporary issues, such as sustainability. There are also summary pages at the end of each chapter containing questions and suggested activities, helping you to revise the basics and increase your confidence.

With many of the issues discussed being at the cutting edge of marketing research and practice, Develop Your Marketing Skills is a must for anybody wishing to enter the marketing profession, develop their current knowledge further or run their own business.

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