Develop Your Marketing Skills

Business & Finance, Career Planning & Job Hunting, Careers, Marketing & Sales
Cover of the book Develop Your Marketing Skills by Neil Richardson, Ruth M Gosnay, Kogan Page
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Neil Richardson, Ruth M Gosnay ISBN: 9780749462253
Publisher: Kogan Page Publication: November 3, 2010
Imprint: Kogan Page Language: English
Author: Neil Richardson, Ruth M Gosnay
ISBN: 9780749462253
Publisher: Kogan Page
Publication: November 3, 2010
Imprint: Kogan Page
Language: English

Develop Your Marketing Skills is a user-friendly guide appropriate for business people for whom implementation is the key issue. It outlines the key concepts and principles which govern the subject of marketing, such as product management, market research, communications, market coverage, creating a marketing plan and pricing perspectives. It also gives key insights into how theories and tools work in actual business scenarios, shows you how to improve customer satisfaction and highlights contemporary issues, such as sustainability. There are also summary pages at the end of each chapter containing questions and suggested activities, helping you to revise the basics and increase your confidence.

With many of the issues discussed being at the cutting edge of marketing research and practice, Develop Your Marketing Skills is a must for anybody wishing to enter the marketing profession, develop their current knowledge further or run their own business.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Develop Your Marketing Skills is a user-friendly guide appropriate for business people for whom implementation is the key issue. It outlines the key concepts and principles which govern the subject of marketing, such as product management, market research, communications, market coverage, creating a marketing plan and pricing perspectives. It also gives key insights into how theories and tools work in actual business scenarios, shows you how to improve customer satisfaction and highlights contemporary issues, such as sustainability. There are also summary pages at the end of each chapter containing questions and suggested activities, helping you to revise the basics and increase your confidence.

With many of the issues discussed being at the cutting edge of marketing research and practice, Develop Your Marketing Skills is a must for anybody wishing to enter the marketing profession, develop their current knowledge further or run their own business.

More books from Kogan Page

Cover of the book Win at Work by Neil Richardson, Ruth M Gosnay
Cover of the book Successful Time Management by Neil Richardson, Ruth M Gosnay
Cover of the book Executive Writing Skills for Managers by Neil Richardson, Ruth M Gosnay
Cover of the book How to Pass Advanced Aptitude Tests: Assess Your Potential and Analyse Your Career Opti by Neil Richardson, Ruth M Gosnay
Cover of the book The Complete Guide to Property Development for the Small Investor by Neil Richardson, Ruth M Gosnay
Cover of the book Managing and Leading People Through Organizational Change by Neil Richardson, Ruth M Gosnay
Cover of the book Running Your Own Boarding Kennels by Neil Richardson, Ruth M Gosnay
Cover of the book Complete Training Evaluation by Neil Richardson, Ruth M Gosnay
Cover of the book When Digital Becomes Human by Neil Richardson, Ruth M Gosnay
Cover of the book Supply Chain Strategy and Financial Metrics by Neil Richardson, Ruth M Gosnay
Cover of the book 20:20 Project Management by Neil Richardson, Ruth M Gosnay
Cover of the book Studying Learning and Development by Neil Richardson, Ruth M Gosnay
Cover of the book How Cool Brands Stay Hot by Neil Richardson, Ruth M Gosnay
Cover of the book How I Made It: 40 Successful Entrepreneurs Reveal How They Made Millions by Neil Richardson, Ruth M Gosnay
Cover of the book The Vocational Assessor Handbook by Neil Richardson, Ruth M Gosnay
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy