Digital Distribution of Independent Music Artists: An Economic Analysis of Rights, Costs, and Market Potential

Business & Finance, Management & Leadership, Management
Cover of the book Digital Distribution of Independent Music Artists: An Economic Analysis of Rights, Costs, and Market Potential by Christoph Bruns, GRIN Verlag
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Christoph Bruns ISBN: 9783656318033
Publisher: GRIN Verlag Publication: November 23, 2012
Imprint: GRIN Verlag Language: English
Author: Christoph Bruns
ISBN: 9783656318033
Publisher: GRIN Verlag
Publication: November 23, 2012
Imprint: GRIN Verlag
Language: English

Diploma Thesis from the year 2012 in the subject Communications - Media Economics, Media Management, grade: 1,3, University of Cologne (Seminar für Allgemeine BWL, Medien- und Technologiemanagement), course: Medienmanagement, language: English, abstract: This thesis considers the influence of digital distribution on the independent music artists' position in the value chain with respect to rights, costs, and market potential from the perspective of an economic analysis. It begins by delineating the relevant terms and providing a research background about the digital distribution of independent music artists. Ongoing, a new analytical framework is introduced in order to guide the economic analyses from rights and costs to the market potential, whereas direct and indirect distribution are compared from the independent music artists' point of view. It is found that digital distribution encourages independent music artists to enter the music market without the necessity of a major label. Furthermore, digital distribution seems to be an attractive way for unpopular artists to increase their awareness regardless likely copyright infringements.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Diploma Thesis from the year 2012 in the subject Communications - Media Economics, Media Management, grade: 1,3, University of Cologne (Seminar für Allgemeine BWL, Medien- und Technologiemanagement), course: Medienmanagement, language: English, abstract: This thesis considers the influence of digital distribution on the independent music artists' position in the value chain with respect to rights, costs, and market potential from the perspective of an economic analysis. It begins by delineating the relevant terms and providing a research background about the digital distribution of independent music artists. Ongoing, a new analytical framework is introduced in order to guide the economic analyses from rights and costs to the market potential, whereas direct and indirect distribution are compared from the independent music artists' point of view. It is found that digital distribution encourages independent music artists to enter the music market without the necessity of a major label. Furthermore, digital distribution seems to be an attractive way for unpopular artists to increase their awareness regardless likely copyright infringements.

More books from GRIN Verlag

Cover of the book Mündliche Fehlerkorrekturen im Englischunterricht by Christoph Bruns
Cover of the book Barmer Theologische Erklärung - eine politische Erklärung? by Christoph Bruns
Cover of the book Bewertung und Controlling von e-business Systemen und Umsetzungsstrategien anhand der Balanced Scorecard by Christoph Bruns
Cover of the book Das Rumänische im Kontext der Balkansprachbund-Theorie by Christoph Bruns
Cover of the book Zweitspracherwerb by Christoph Bruns
Cover of the book Der politische Werdegang von Caesar by Christoph Bruns
Cover of the book Der Tod des Pompeius by Christoph Bruns
Cover of the book Lokomotorisches und Positionsverhalten bei Schimpansen im Zoologischen Garten Berlin by Christoph Bruns
Cover of the book Geschichte der Bewegung. Religiöse Eigenart und Ethik der Katharer by Christoph Bruns
Cover of the book Das Schicksal der Juden in den ostpolnischen Gebieten unter sowjetischer bzw. deutscher Besatzung by Christoph Bruns
Cover of the book Specific Learning Disabilities in a Self-Contained Classroom. A Reading Remediation Program by Christoph Bruns
Cover of the book Operation Rolling Thunder - Der strategische Luftkrieg gegen Nordvietnam 1965-68 by Christoph Bruns
Cover of the book Joseph Alois Schumpeter (1883-1950) by Christoph Bruns
Cover of the book Fahrradtourismus auf dem Donau-Radweg in der Region obere Donau in Baden-Württemberg by Christoph Bruns
Cover of the book Wie ist die christliche Ethik zu begründen? Das Verhältnis von Gesetz und Evangelium bei Karl Barth und Dietrich Bonhoeffer by Christoph Bruns
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy