E-grocery. The last major growth potential in German food retailing?

Business & Finance, Industries & Professions, Distribution
Cover of the book E-grocery. The last major growth potential in German food retailing? by Christian Seitz, GRIN Publishing
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Author: Christian Seitz ISBN: 9783656672159
Publisher: GRIN Publishing Publication: June 13, 2014
Imprint: GRIN Publishing Language: English
Author: Christian Seitz
ISBN: 9783656672159
Publisher: GRIN Publishing
Publication: June 13, 2014
Imprint: GRIN Publishing
Language: English

Scientific Essay from the year 2014 in the subject Business economics - Trade and Distribution, , language: English, abstract: In the German food retail business, the new online channel has not yet come to light, in contrast to other European markets. At first glance, it seems that neither the retailers nor the consumers appear to show a significant interest in e-grocery. The reason for German retailers to neglect possibilities to sell groceries online, however, is based on the premise that German consumers would lack the acceptance and interest to do so. Herein, the paper's objective is to analyze the sales potential for grocery e-commerce in the German food retailing.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Scientific Essay from the year 2014 in the subject Business economics - Trade and Distribution, , language: English, abstract: In the German food retail business, the new online channel has not yet come to light, in contrast to other European markets. At first glance, it seems that neither the retailers nor the consumers appear to show a significant interest in e-grocery. The reason for German retailers to neglect possibilities to sell groceries online, however, is based on the premise that German consumers would lack the acceptance and interest to do so. Herein, the paper's objective is to analyze the sales potential for grocery e-commerce in the German food retailing.

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