Empowered

Unleash Your Employees, Energize Your Customers, and Transform Your Business

Business & Finance, Management & Leadership, Management
Cover of the book Empowered by Josh Bernoff, Ted Schadler, Harvard Business Review Press
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Josh Bernoff, Ted Schadler ISBN: 9781422162330
Publisher: Harvard Business Review Press Publication: September 14, 2010
Imprint: Harvard Business Review Press Language: English
Author: Josh Bernoff, Ted Schadler
ISBN: 9781422162330
Publisher: Harvard Business Review Press
Publication: September 14, 2010
Imprint: Harvard Business Review Press
Language: English

It's the new normal. Now all of your employees are Twittering away and friending clients on Facebook. Not to mention customers--who feel obligated to update your Wikipedia entry with product complaints.

In this new world, dealing with empowered employees and customers --Insurgents -- is only going to get more challenging. Employees are using this technology in the workplace and customers are using it in the marketplace, and neither obey the rules you set up.

This chaos is your future as a manager. You could try to shut it down and shut it off. Or you can harness it and reap the business benefits.

According to Josh Bernoff and Ted Schadler of Forrester Research (the organization that brought you Groundswell), your defense against insurgents is to enable them. At its heart, this is a book about how to scale the management of insurgency, both the innovation of insurgent employees and the energy of insurgent customers. The key is a process Forrester calls E Triple S, for the four elements of managing insurgents effectively: empowering, selecting, scaling, and socializing.

While it's based in current trends, the core concept of Managing Insurgents -- that the next management and innovation challenge is harnessing individuals empowered by mobile, social, and connected technology -- is a new idea. In the wake of Groundswell, dozens of social-technology-for-business books cropped up. And there are plenty of books on improving your customer service. But there's no serious business book about management, marketing, and innovation in the throes of this trend. When Insurgency hits, it will be perceived not just as a sequel to Groundswell but as the start of a new management philosophy.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

It's the new normal. Now all of your employees are Twittering away and friending clients on Facebook. Not to mention customers--who feel obligated to update your Wikipedia entry with product complaints.

In this new world, dealing with empowered employees and customers --Insurgents -- is only going to get more challenging. Employees are using this technology in the workplace and customers are using it in the marketplace, and neither obey the rules you set up.

This chaos is your future as a manager. You could try to shut it down and shut it off. Or you can harness it and reap the business benefits.

According to Josh Bernoff and Ted Schadler of Forrester Research (the organization that brought you Groundswell), your defense against insurgents is to enable them. At its heart, this is a book about how to scale the management of insurgency, both the innovation of insurgent employees and the energy of insurgent customers. The key is a process Forrester calls E Triple S, for the four elements of managing insurgents effectively: empowering, selecting, scaling, and socializing.

While it's based in current trends, the core concept of Managing Insurgents -- that the next management and innovation challenge is harnessing individuals empowered by mobile, social, and connected technology -- is a new idea. In the wake of Groundswell, dozens of social-technology-for-business books cropped up. And there are plenty of books on improving your customer service. But there's no serious business book about management, marketing, and innovation in the throes of this trend. When Insurgency hits, it will be perceived not just as a sequel to Groundswell but as the start of a new management philosophy.

More books from Harvard Business Review Press

Cover of the book 11 Rules for Creating Value in the Social Era by Josh Bernoff, Ted Schadler
Cover of the book Control in an Age of Empowerment by Josh Bernoff, Ted Schadler
Cover of the book You at Work: Hiring and Keeping the Right People by Josh Bernoff, Ted Schadler
Cover of the book HBR's Women at Work Collection by Josh Bernoff, Ted Schadler
Cover of the book The New CIO Leader by Josh Bernoff, Ted Schadler
Cover of the book The Essential Advantage by Josh Bernoff, Ted Schadler
Cover of the book Resonant Leadership by Josh Bernoff, Ted Schadler
Cover of the book The Ultimate Question 2.0 (Revised and Expanded Edition) by Josh Bernoff, Ted Schadler
Cover of the book Real Business of IT by Josh Bernoff, Ted Schadler
Cover of the book Harvard Business Review on Increasing Customer Loyalty by Josh Bernoff, Ted Schadler
Cover of the book Marketbusters by Josh Bernoff, Ted Schadler
Cover of the book Redefining Global Strategy, with a New Preface by Josh Bernoff, Ted Schadler
Cover of the book Financial Intelligence, Revised Edition by Josh Bernoff, Ted Schadler
Cover of the book Breaking Out by Josh Bernoff, Ted Schadler
Cover of the book Matchmakers by Josh Bernoff, Ted Schadler
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy