Erfolg und Misserfolg von Wachstumsstrategien

Growth Strategies - The Success and Failure of Sales Growth

Business & Finance, Economics, Economic Development
Cover of the book Erfolg und Misserfolg von Wachstumsstrategien by Sean Miller, GRIN Verlag
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Sean Miller ISBN: 9783640910595
Publisher: GRIN Verlag Publication: May 5, 2011
Imprint: GRIN Verlag Language: German
Author: Sean Miller
ISBN: 9783640910595
Publisher: GRIN Verlag
Publication: May 5, 2011
Imprint: GRIN Verlag
Language: German

Studienarbeit aus dem Jahr 2010 im Fachbereich VWL - Konjunktur und Wachstum, , Sprache: Deutsch, Abstract: 1. Introduction More than ever corporate growth is a central topic in the business management debate of research and corporate practice. Indicators for that are the great numbers of newly released books on this topic as well as the fact that growth is the main theme of almost every annual general meeting. The bigger significance of corporate growth is related to the fact that sustainable performance increases can only be achieved by positive changes in a company. As a consequence, many managers feel corporate growth is the solution. However, growth is not a universal remedy. It is very decisive how the company grows. The initial situation of a company, the direction of growth, the availability of management capacities as well as the height and the consistency of growth has to fit together, in order for the strategy to be successful. Growth strategies of companies can have different objectives. They can aim at improving their product innovation, increasing in diversification, internationalization, raising customer figures and sales2. The primary goal of companies is to achieve growth of sales in combination with growth of profits. Hereto, Allan Stewart, former CEO of the billion-dollar company GTE in Stanford (USA) said: 'Holen wir zuerst den Umsatz, dann machen wir ihn profitable'3. This paper will examine growth strategies in the context of sales increases. At the beginning 'corporate growth as a strategy' will be assessed, which is vital for the further discussion. However, the main focus is on the implementation of sales growth strategies and therefore I assume a successful company is seeking to increase its sales in the medium-term. Similarly, I will look at circumstances that may jeopardize sales increases.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Studienarbeit aus dem Jahr 2010 im Fachbereich VWL - Konjunktur und Wachstum, , Sprache: Deutsch, Abstract: 1. Introduction More than ever corporate growth is a central topic in the business management debate of research and corporate practice. Indicators for that are the great numbers of newly released books on this topic as well as the fact that growth is the main theme of almost every annual general meeting. The bigger significance of corporate growth is related to the fact that sustainable performance increases can only be achieved by positive changes in a company. As a consequence, many managers feel corporate growth is the solution. However, growth is not a universal remedy. It is very decisive how the company grows. The initial situation of a company, the direction of growth, the availability of management capacities as well as the height and the consistency of growth has to fit together, in order for the strategy to be successful. Growth strategies of companies can have different objectives. They can aim at improving their product innovation, increasing in diversification, internationalization, raising customer figures and sales2. The primary goal of companies is to achieve growth of sales in combination with growth of profits. Hereto, Allan Stewart, former CEO of the billion-dollar company GTE in Stanford (USA) said: 'Holen wir zuerst den Umsatz, dann machen wir ihn profitable'3. This paper will examine growth strategies in the context of sales increases. At the beginning 'corporate growth as a strategy' will be assessed, which is vital for the further discussion. However, the main focus is on the implementation of sales growth strategies and therefore I assume a successful company is seeking to increase its sales in the medium-term. Similarly, I will look at circumstances that may jeopardize sales increases.

More books from GRIN Verlag

Cover of the book Die Bedeutung der digitalen Signatur im In- und Ausland by Sean Miller
Cover of the book Aspekte der Anthropologie und des Erziehungsideals Rousseaus im Kontext seines Werkes 'Emile oder über die Erziehung' by Sean Miller
Cover of the book Das ? der Kultur - Eine Physiologie des interkulturellen Managements by Sean Miller
Cover of the book EU-Beitrittskandidat Türkei by Sean Miller
Cover of the book Einführung in die Studie Max Webers über das antike Judentum by Sean Miller
Cover of the book Corporate Identity bei der dm-drogerie markt GmbH Co. KG by Sean Miller
Cover of the book Das palmyrenische Sonderreich by Sean Miller
Cover of the book Das Spannungsverhältnis zwischen Pressefreiheit und Persönlichkeitsrecht am Beispiel der Presseberichterstattung zum Fall Barschel by Sean Miller
Cover of the book Die Alpen - das 'Wasserschloss' Europas by Sean Miller
Cover of the book Factoring und Anfechtung im Konkurs by Sean Miller
Cover of the book Usability-Studie zu Online-Shops für Kinderprodukte by Sean Miller
Cover of the book Sprach- und Kulturintegration von Spätaussiedlern by Sean Miller
Cover of the book Ethnizität und ethnische Politik in Laos by Sean Miller
Cover of the book Inflation: Begriff, Arten, Ursachen by Sean Miller
Cover of the book Derivate und Anlegerschutz am Beispiel von Bonitätsanleihen bzw. Credit Linked Notes (CLN) by Sean Miller
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy