Evaluating BP´s Renewable Energy Strategy

Business & Finance, Marketing & Sales
Cover of the book Evaluating BP´s Renewable Energy Strategy by André Schröder, GRIN Verlag
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: André Schröder ISBN: 9783656201076
Publisher: GRIN Verlag Publication: May 29, 2012
Imprint: GRIN Verlag Language: English
Author: André Schröder
ISBN: 9783656201076
Publisher: GRIN Verlag
Publication: May 29, 2012
Imprint: GRIN Verlag
Language: English

Seminar paper from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, Coventry University, course: MBA - Sustainable Strategy - from Planning to Implementation, language: English, abstract: The executive brief will cover BP's strategic business unit alternative energy and its three main products: solar, wind and biofuels. The critical evaluation showed the external and internal influences of BP's strategy in this business field as well as the strengths and weaknesses. There is a higher awareness towards the climate change because of environmental disasters. The people are looking for sustainability and energy saving products. Today, governments have a high influence on alternative energies. Spending subsidies and cutting them of in economic and financial crises influences the company's strategy. BP Solar is one of the world leading companies in selling solar modules. Focusing on end-consumers and project-work, the company tries to penetrate its 100 country large market with high quality and inexpensive products. BP Wind is only operating in the US. Using joint ventures and own wind parks, the company tries to become of the leading wind companies in the US. As the result, BP Wind is highly addicted to the economic and political development of the country. Higher investments and entering new markets outside the US can help to lower the risks. BP Biofuels is highly connected to the core business of BP: oil and gas. The company is investing more than $2 billion in research and development in the last years to create efficiency sugarcanes. The plant is perfect for the use of biofuels and shall reduce the amount of fossil fuels in the transport industry. But the outcome is quite unsure and the focus is only in two main markets: Brazil and US. An expansion into the Asian market can be important to secure new market in which the demand for transportation will increase in the next decades. Overall, the alternative energy is just a small part in the BP Company but it will become more important in the future. Promotion campaigns can help to show the company's commitment in this area and it maybe helps to reclaim trust.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, Coventry University, course: MBA - Sustainable Strategy - from Planning to Implementation, language: English, abstract: The executive brief will cover BP's strategic business unit alternative energy and its three main products: solar, wind and biofuels. The critical evaluation showed the external and internal influences of BP's strategy in this business field as well as the strengths and weaknesses. There is a higher awareness towards the climate change because of environmental disasters. The people are looking for sustainability and energy saving products. Today, governments have a high influence on alternative energies. Spending subsidies and cutting them of in economic and financial crises influences the company's strategy. BP Solar is one of the world leading companies in selling solar modules. Focusing on end-consumers and project-work, the company tries to penetrate its 100 country large market with high quality and inexpensive products. BP Wind is only operating in the US. Using joint ventures and own wind parks, the company tries to become of the leading wind companies in the US. As the result, BP Wind is highly addicted to the economic and political development of the country. Higher investments and entering new markets outside the US can help to lower the risks. BP Biofuels is highly connected to the core business of BP: oil and gas. The company is investing more than $2 billion in research and development in the last years to create efficiency sugarcanes. The plant is perfect for the use of biofuels and shall reduce the amount of fossil fuels in the transport industry. But the outcome is quite unsure and the focus is only in two main markets: Brazil and US. An expansion into the Asian market can be important to secure new market in which the demand for transportation will increase in the next decades. Overall, the alternative energy is just a small part in the BP Company but it will become more important in the future. Promotion campaigns can help to show the company's commitment in this area and it maybe helps to reclaim trust.

More books from GRIN Verlag

Cover of the book Stellenwert konstruktivistischer Ansätze am Beispiel der Fallstudie - Wirtschaftsdidaktische Reflexion by André Schröder
Cover of the book Berufsvorbereitung und Möglichkeiten auf dem Arbeitsmarkt für Schülerinnen und Schüler im Förderschwerpunkt Lernen by André Schröder
Cover of the book Flüchtlinge sehen mit anderen Augen. Die Rolle von SozialarbeiterInnen bei der Betreuung von Flüchtlingen by André Schröder
Cover of the book Haschimitische Propaganda by André Schröder
Cover of the book Acquiring communal ressource rights by long term use after Lewis v Redcar by André Schröder
Cover of the book Der neue Geist des Kapitalismus by André Schröder
Cover of the book Unterrichtseinheit zur Textgattung 'Erzählung' by André Schröder
Cover of the book Die ARD - Aufgaben, Struktur, Organe by André Schröder
Cover of the book Ukwaluka / Ukusoka: A gender analysis of the symbolism of male circumcision as perceived by amaxhosa men and women in Clermont - Kwadabeka, Durban by André Schröder
Cover of the book Rechtliche Voraussetzungen und Grundlagen eines Mutter-Kind Vollzuges in einer Justizvollzugsanstalt by André Schröder
Cover of the book Die Geschichte der Mission und der Wandel des Missionsverständnisses by André Schröder
Cover of the book Fehler bei der Erstellung des Risiko- und Prognoseberichts by André Schröder
Cover of the book Über Sinn und Unsinn wissenschaftlichen Sprachgebrauchs by André Schröder
Cover of the book The Effect of Information on Supply Chain Management by André Schröder
Cover of the book Montage und Inbetriebnahme einer Wandleuchte (Unterweisung Elektroinstallateur / -in) by André Schröder
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy