Exploring the Rise of Fandom in Contemporary Consumer Culture

Business & Finance, Marketing & Sales, Consumer Behaviour, Advertising & Promotion, Nonfiction, Social & Cultural Studies, Social Science
Cover of the book Exploring the Rise of Fandom in Contemporary Consumer Culture by , IGI Global
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Author: ISBN: 9781522532224
Publisher: IGI Global Publication: October 31, 2017
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781522532224
Publisher: IGI Global
Publication: October 31, 2017
Imprint: Business Science Reference
Language: English
Every company wants their business to have a strong, loyal following, but achieving this feat can be a challenge. Examining the growth of fandom popularity in modern culture can provide insights into consumer trends and patterns. Exploring the Rise of Fandom in Contemporary Consumer Culture is an innovative scholarly resource that offers an in-depth discussion on the soaring popularity of fan communities and how these followers serve a larger purpose in a consumer-driven society. Highlighting applicable topics that include brand loyalty, fan perceptions, social media, and virtual realities, this publication is ideal for business managers, academicians, students, professionals, and researchers that are interested in learning more about how fan behavior can impact the economic environment.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Every company wants their business to have a strong, loyal following, but achieving this feat can be a challenge. Examining the growth of fandom popularity in modern culture can provide insights into consumer trends and patterns. Exploring the Rise of Fandom in Contemporary Consumer Culture is an innovative scholarly resource that offers an in-depth discussion on the soaring popularity of fan communities and how these followers serve a larger purpose in a consumer-driven society. Highlighting applicable topics that include brand loyalty, fan perceptions, social media, and virtual realities, this publication is ideal for business managers, academicians, students, professionals, and researchers that are interested in learning more about how fan behavior can impact the economic environment.

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