Export & Expand
8 essential steps to take your business global
Business & Finance, Marketing & Sales, Advertising & Promotion
| Author: | Rupert Sutton | ISBN: | 9781838530617 |
| Publisher: | Independent Publishing Network | Publication: | December 18, 2018 |
| Imprint: | Weben Partners | Language: | English |
| Author: | Rupert Sutton |
| ISBN: | 9781838530617 |
| Publisher: | Independent Publishing Network |
| Publication: | December 18, 2018 |
| Imprint: | Weben Partners |
| Language: | English |
Export and Expand covers the 8 essential steps in expanding your business globally. It starts by prioritising export markets; deciding which consumers, shoppers and trade customers to target; researching and contacting the right Go-to-Market partners; product development and branding; building an export team; selling and negotiation; marketing for sell-thru and creating a robust export business plan.
Export and Expand covers the 8 essential steps in expanding your business globally. It starts by prioritising export markets; deciding which consumers, shoppers and trade customers to target; researching and contacting the right Go-to-Market partners; product development and branding; building an export team; selling and negotiation; marketing for sell-thru and creating a robust export business plan.
