GEO - Special features in the product, price, placement and promotion management considering the current market-situation in the German press advertising industry

Business & Finance, Marketing & Sales
Cover of the book GEO - Special features in the product, price, placement and promotion management considering the current market-situation in the German press advertising industry by Alexander Görke, GRIN Verlag
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Alexander Görke ISBN: 9783640875009
Publisher: GRIN Verlag Publication: March 23, 2011
Imprint: GRIN Verlag Language: English
Author: Alexander Görke
ISBN: 9783640875009
Publisher: GRIN Verlag
Publication: March 23, 2011
Imprint: GRIN Verlag
Language: English

Seminar paper from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, University of Applied Sciences Essen, language: English, abstract: GEO was first released in 1976 and revolutionized the German market for science magazines. Science magazines are part of the market for consumer magazines which are magazines covering a broad or narrow interest and are directed to the general public. A science magazine is a periodical publication with news, opinions and reports about science for a non-expert audience. Since its first issue GEO became the leading force in its specific market and today is the market leader far ahead of its competitors with over 345,000 copies sold of each issue and a scope of more than 3.1 million readers. This equates to nearly 4% of all potential readers. Further later established magazines of the brand GEO are also very successful and often market leaders in their specific markets, e.g. GEO SAISON in the market for multi-thematic travel magazines. Why is GEO so successful? This is the question going to be answered by having a look at the special features of its marketing mix. To work out the relevant success factors it is moreover necessary to consider the current market-situation in the German press advertising industry, the brand's innovations and its current market position.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, University of Applied Sciences Essen, language: English, abstract: GEO was first released in 1976 and revolutionized the German market for science magazines. Science magazines are part of the market for consumer magazines which are magazines covering a broad or narrow interest and are directed to the general public. A science magazine is a periodical publication with news, opinions and reports about science for a non-expert audience. Since its first issue GEO became the leading force in its specific market and today is the market leader far ahead of its competitors with over 345,000 copies sold of each issue and a scope of more than 3.1 million readers. This equates to nearly 4% of all potential readers. Further later established magazines of the brand GEO are also very successful and often market leaders in their specific markets, e.g. GEO SAISON in the market for multi-thematic travel magazines. Why is GEO so successful? This is the question going to be answered by having a look at the special features of its marketing mix. To work out the relevant success factors it is moreover necessary to consider the current market-situation in the German press advertising industry, the brand's innovations and its current market position.

More books from GRIN Verlag

Cover of the book Strategic Risk Management - A new Framework based on the Airbus A-380 crisis by Alexander Görke
Cover of the book Kritische Analyse eines pädagogisch-psychologischen Gutachtens by Alexander Görke
Cover of the book Agricultural Protectionism by Alexander Görke
Cover of the book Beurteilung des US-Cross-Border-Leasings als kommunale Finanzierungsalternative by Alexander Görke
Cover of the book Optimierung des Technologieauswahlprozesses im Unternehmen Rolls-Royce Deutschland by Alexander Görke
Cover of the book Die Bauernfrage unter Katharina II. by Alexander Görke
Cover of the book Erweiterung des Euro-Währungsgebiets by Alexander Görke
Cover of the book Sozialpolitik für alte Menschen im europäischen Vergleich by Alexander Görke
Cover of the book Die hergebrachten Grundsätze des Berufsbeamtentums by Alexander Görke
Cover of the book Der Kaukasus-Konflikt by Alexander Görke
Cover of the book Zwei Dialektwörterbücher des Dialetto Veneziano im Vergleich by Alexander Görke
Cover of the book Darstellung des Sportspiels Rugby by Alexander Görke
Cover of the book Konsumpolitik in der DDR by Alexander Görke
Cover of the book Sicherer Remote Access unter Windows 2000 in einem Industrieunternehmen by Alexander Görke
Cover of the book Konfliktanalyse nach Giesecke. Theoretische Grundlagen und Beispiel by Alexander Görke
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy