Global overview and a closer look into Adobe´s international marketing activity
Business & Finance, Marketing & Sales
| Author: | Marc Schwarz | ISBN: | 9783640656646 |
| Publisher: | GRIN Publishing | Publication: | July 5, 2010 |
| Imprint: | GRIN Publishing | Language: | English |
| Author: | Marc Schwarz |
| ISBN: | 9783640656646 |
| Publisher: | GRIN Publishing |
| Publication: | July 5, 2010 |
| Imprint: | GRIN Publishing |
| Language: | English |
Seminar paper from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A+, Boston University, course: International Marketing, language: English, abstract: In the following I will present the company Adobe. This company is of particularly interest for me, as Adobe's products are used every day, often without realizing it. Adobe has made a high contribution to the way internet is presented to the user. Adobe's annual report of 2009 shows a statistic of comScore stating, that Adobe Flash Player, a software used for playing web based videos, is installed on over 98% of Internet-enabled desktops and approximately 75% of online videos worldwide are viewed using Adobe Flash technology, making Flash the #1 format for video on the web.
Seminar paper from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A+, Boston University, course: International Marketing, language: English, abstract: In the following I will present the company Adobe. This company is of particularly interest for me, as Adobe's products are used every day, often without realizing it. Adobe has made a high contribution to the way internet is presented to the user. Adobe's annual report of 2009 shows a statistic of comScore stating, that Adobe Flash Player, a software used for playing web based videos, is installed on over 98% of Internet-enabled desktops and approximately 75% of online videos worldwide are viewed using Adobe Flash technology, making Flash the #1 format for video on the web.
