Global Perspectives on Media Events in Contemporary Society

Nonfiction, Social & Cultural Studies, Social Science, Cultural Studies, Popular Culture, Sociology
Cover of the book Global Perspectives on Media Events in Contemporary Society by , IGI Global
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781466699694
Publisher: IGI Global Publication: February 25, 2016
Imprint: Information Science Reference Language: English
Author:
ISBN: 9781466699694
Publisher: IGI Global
Publication: February 25, 2016
Imprint: Information Science Reference
Language: English
Media events have been described as broadcasts that involve an engaged audience viewing the same event simultaneously; though this definition is still relevant, the way media outlets interact with and react to their audiences has greatly changed. This is in part due to the emergence of social media platforms which allow a participatory audience, something that genre-specific television channels now rely on. Because these genre-specific, 24-hour channels seek to hook viewers with hyperbolic presentation and the illusion of large media events, the original definition must be adapted. Global Perspectives on Media Events in Contemporary Society seeks to re-define the role of the media in relaying information about current events within a modern context. Determining what constitutes as and the proper presentation of a media event is of great importance given the ubiquity of media consumption. This book approaches the topic from historical, ceremonial, and globally cultural perspectives while addressing news, sports, and other significant current events. It is a vital resource for students and teachers of communication, media, and journalism, professionals in the media industry, policy makers, and sociologists.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Media events have been described as broadcasts that involve an engaged audience viewing the same event simultaneously; though this definition is still relevant, the way media outlets interact with and react to their audiences has greatly changed. This is in part due to the emergence of social media platforms which allow a participatory audience, something that genre-specific television channels now rely on. Because these genre-specific, 24-hour channels seek to hook viewers with hyperbolic presentation and the illusion of large media events, the original definition must be adapted. Global Perspectives on Media Events in Contemporary Society seeks to re-define the role of the media in relaying information about current events within a modern context. Determining what constitutes as and the proper presentation of a media event is of great importance given the ubiquity of media consumption. This book approaches the topic from historical, ceremonial, and globally cultural perspectives while addressing news, sports, and other significant current events. It is a vital resource for students and teachers of communication, media, and journalism, professionals in the media industry, policy makers, and sociologists.

More books from IGI Global

Cover of the book Handbook of Research on Biomimicry in Information Retrieval and Knowledge Management by
Cover of the book Advances in Data Communications and Networking for Digital Business Transformation by
Cover of the book Health Care Delivery and Clinical Science by
Cover of the book Sustainable Language Support Practices in Science Education by
Cover of the book Research Advancements in Pharmaceutical, Nutritional, and Industrial Enzymology by
Cover of the book Using Technology Tools to Innovate Assessment, Reporting, and Teaching Practices in Engineering Education by
Cover of the book Numerical and Analytical Solutions for Solving Nonlinear Equations in Heat Transfer by
Cover of the book Technological Solutions for Sustainable Business Practice in Asia by
Cover of the book Political Campaigning in the Information Age by
Cover of the book Media Influence by
Cover of the book Software Process Improvement and Management by
Cover of the book Healthcare Delivery Reform and New Technologies by
Cover of the book Innovations in SMEs and Conducting E-Business by
Cover of the book E-Health Communities and Online Self-Help Groups by
Cover of the book Analyzing the Relationship between Corporate Social Responsibility and Foreign Direct Investment by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy