How Budget Airlines in India leverage on Online Marketing to increase the Competitiveness

A Study

Business & Finance, Marketing & Sales
Cover of the book How Budget Airlines in India leverage on Online Marketing to increase the Competitiveness by Srinivas Rao Yemula, GRIN Verlag
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Srinivas Rao Yemula ISBN: 9783668038158
Publisher: GRIN Verlag Publication: August 31, 2015
Imprint: GRIN Verlag Language: English
Author: Srinivas Rao Yemula
ISBN: 9783668038158
Publisher: GRIN Verlag
Publication: August 31, 2015
Imprint: GRIN Verlag
Language: English

Master's Thesis from the year 2015 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: Distinction, University of Sunderland (Management Development Institute of Singapore.), course: Masters in Business Administration., language: English, abstract: Online marketing techniques have become the popular trend that helps organization to promote products and services globally. Budget airlines industry in India can leverage on the online marketing in order to increase the competitiveness in the market as most of the people choose to fly budget airlines. This research paper identifies and analyses various online marketing techniques and factors that contribute to the success of online marketing. Both primary and secondary data gathering techniques are used in this research study. The primary instruments for this research study is questionnaires with the sample sizes 381 of working adults and students of Indian community in India and overseas. The secondary sources used for this study are books, newspapers, magazines, journals, articles, and previous research papers. Both qualitative and quantitative research methods are used to analyse the data. IBM SPSS version 22 application software is used to analyse the data and generate the graphical output in pie chart diagram. From the research study, the researcher has found several success factors that play an important role in the successful execution of online marketing campaign such as quality content of the website, regular updates of the social media website, blogging on the popular blogs website to increase the website traffic, online video marketing, email marketing and paid search marketing. Lastly, there are six critical success factors identified in this research study.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Master's Thesis from the year 2015 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: Distinction, University of Sunderland (Management Development Institute of Singapore.), course: Masters in Business Administration., language: English, abstract: Online marketing techniques have become the popular trend that helps organization to promote products and services globally. Budget airlines industry in India can leverage on the online marketing in order to increase the competitiveness in the market as most of the people choose to fly budget airlines. This research paper identifies and analyses various online marketing techniques and factors that contribute to the success of online marketing. Both primary and secondary data gathering techniques are used in this research study. The primary instruments for this research study is questionnaires with the sample sizes 381 of working adults and students of Indian community in India and overseas. The secondary sources used for this study are books, newspapers, magazines, journals, articles, and previous research papers. Both qualitative and quantitative research methods are used to analyse the data. IBM SPSS version 22 application software is used to analyse the data and generate the graphical output in pie chart diagram. From the research study, the researcher has found several success factors that play an important role in the successful execution of online marketing campaign such as quality content of the website, regular updates of the social media website, blogging on the popular blogs website to increase the website traffic, online video marketing, email marketing and paid search marketing. Lastly, there are six critical success factors identified in this research study.

More books from GRIN Verlag

Cover of the book Untersuchung der Verständlichkeit von Patientenverfügungen im Hinblick auf die Ermöglichung einer autonomen Entscheidung by Srinivas Rao Yemula
Cover of the book Einführung in das mathematische Beweisen. Eine Einführung in das mathematische Beweisen anhand der vollständigen Induktion by Srinivas Rao Yemula
Cover of the book Vibration and Mode Shapes Analysis of Cable Stayed Bridges Considering Different Structural Parameters by Srinivas Rao Yemula
Cover of the book The Hajong of Assam. An Ethnographic Profile of a Least Studied Bodo-Kachari Tribe by Srinivas Rao Yemula
Cover of the book Rezeption von Gewaltdarstellungen in den Medien by Srinivas Rao Yemula
Cover of the book Dignitatis humanae by Srinivas Rao Yemula
Cover of the book Eine kurze Abhandlung über Karl Rahner by Srinivas Rao Yemula
Cover of the book Die Auswirkungen der Französischen Revolution auf die Frauenrechte (Unterrichtsentwurf) by Srinivas Rao Yemula
Cover of the book Kurt Weill im Kontext der Begriffe E- und U-Musik by Srinivas Rao Yemula
Cover of the book 'Bitterfelder Weg' - Arbeiterbilder in der Literatur by Srinivas Rao Yemula
Cover of the book Max Slevogts Darstellungen seiner Ehefrau Antonie Helene by Srinivas Rao Yemula
Cover of the book Die Jesuitenmission in China und ihr Verhältnis zum Konfuzianismus by Srinivas Rao Yemula
Cover of the book Organisierte Interessen als Einflussfaktoren des politischen Prozesses. Regierende als Regierte organisierter Interessengruppen? by Srinivas Rao Yemula
Cover of the book Kann Sozialkompetenz bei Jugendlichen durch erlebnispädagogische Trainings gefördert werden? by Srinivas Rao Yemula
Cover of the book Carl Diem und der Aufbau des Sports nach 1945 by Srinivas Rao Yemula
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy