How to Deliver Professional Sales Presentations and Demonstrations

Small Business Sales How-to Series

Business & Finance, Career Planning & Job Hunting, Small Business, Business Reference, Business Communication, Marketing & Sales, Sales & Selling
Cover of the book How to Deliver Professional Sales Presentations and Demonstrations by Michael McGaulley, Champlain House Media
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Author: Michael McGaulley ISBN: 9781386547358
Publisher: Champlain House Media Publication: March 15, 2019
Imprint: Language: English
Author: Michael McGaulley
ISBN: 9781386547358
Publisher: Champlain House Media
Publication: March 15, 2019
Imprint:
Language: English

How to Deliver Professional Sales Presentations & Demonstrations is a netted-out  handbook covering the practical how-to of preparing, setting up, and then presenting or demonstrating in front of the prospect. 

Part one covers early preparations, including what kind of specific commitment to gain from the prospect in order to avoid wasting your time,  and then planning and preparing 

Part two addresses the actual delivery of the presentations or demonstration, working through six key phases from opening to handling questions and objections to closing for the order or other action.

Part three, on communications on multiple levels, covers the crucial issue of reading and sending the appropriate non-verbal messages, including positioning yourself and subtly moving the prospect. 

It also puts into context the overall purpose of demonstrations, presentations, proposals, free-trials, discounts and other special deals: that is, to serve as "proof sources," given for a specific, defined purpose that should be agreed-upon in advance with the prospective buyer. Unless the prospect is willing to make that up-front agreement, then it usually makes little sense for you as the sales person to proceed. How to gain and use that pre-commitment is covered in this book

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

How to Deliver Professional Sales Presentations & Demonstrations is a netted-out  handbook covering the practical how-to of preparing, setting up, and then presenting or demonstrating in front of the prospect. 

Part one covers early preparations, including what kind of specific commitment to gain from the prospect in order to avoid wasting your time,  and then planning and preparing 

Part two addresses the actual delivery of the presentations or demonstration, working through six key phases from opening to handling questions and objections to closing for the order or other action.

Part three, on communications on multiple levels, covers the crucial issue of reading and sending the appropriate non-verbal messages, including positioning yourself and subtly moving the prospect. 

It also puts into context the overall purpose of demonstrations, presentations, proposals, free-trials, discounts and other special deals: that is, to serve as "proof sources," given for a specific, defined purpose that should be agreed-upon in advance with the prospective buyer. Unless the prospect is willing to make that up-front agreement, then it usually makes little sense for you as the sales person to proceed. How to gain and use that pre-commitment is covered in this book

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