In Search of the Two-Handed Economist

Ideology, Methodology and Marketing in Economics

Nonfiction, Social & Cultural Studies, Political Science, Politics, Economic Policy, Business & Finance, Economics
Cover of the book In Search of the Two-Handed Economist by Craig Freedman, Palgrave Macmillan UK
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Author: Craig Freedman ISBN: 9781137589743
Publisher: Palgrave Macmillan UK Publication: November 21, 2016
Imprint: Palgrave Macmillan Language: English
Author: Craig Freedman
ISBN: 9781137589743
Publisher: Palgrave Macmillan UK
Publication: November 21, 2016
Imprint: Palgrave Macmillan
Language: English

For the economics profession, issues of marketing and ideology have often been reduced to the status of 'the love that dare not speak its name'. This volume brings these issues out of the closet and examines what effect, if any, these factors have in shaping the contours of the discipline. The way in which economists face policy issues is in part driven, even if only subconsciously, by unacknowledged ideological concerns and the increasing need to sell one's theories, views and policies in a frustratingly competitive academic market. In seven carefully and provocatively granulated chapters, the volume raises possible implications of these marketing and ideological imperatives by approaching the problem from a number of surprising and irreverent directions. Though unfortunately, in its irrevocable denouement the text proves incapable of creating anything resembling a life changing experience let alone coming to any definite and irrefutable conclusions. Like life itself, economics is full of uncertainties and uncontrollable difficulties.

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For the economics profession, issues of marketing and ideology have often been reduced to the status of 'the love that dare not speak its name'. This volume brings these issues out of the closet and examines what effect, if any, these factors have in shaping the contours of the discipline. The way in which economists face policy issues is in part driven, even if only subconsciously, by unacknowledged ideological concerns and the increasing need to sell one's theories, views and policies in a frustratingly competitive academic market. In seven carefully and provocatively granulated chapters, the volume raises possible implications of these marketing and ideological imperatives by approaching the problem from a number of surprising and irreverent directions. Though unfortunately, in its irrevocable denouement the text proves incapable of creating anything resembling a life changing experience let alone coming to any definite and irrefutable conclusions. Like life itself, economics is full of uncertainties and uncontrollable difficulties.

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