Influences and Attitudes within Consumer Behaviour Process

Business & Finance, Marketing & Sales
Cover of the book Influences and Attitudes within Consumer Behaviour Process by Olga Sokolowski, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Olga Sokolowski ISBN: 9783640979080
Publisher: GRIN Publishing Publication: August 8, 2011
Imprint: GRIN Publishing Language: English
Author: Olga Sokolowski
ISBN: 9783640979080
Publisher: GRIN Publishing
Publication: August 8, 2011
Imprint: GRIN Publishing
Language: English

Essay from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of Gdansk, course: Consumer Behaviour, language: English, abstract: Currently, the behaviour of consumers is changing more frequently than it was decades ago. What used to be 'in' yesterday is 'out' today. Identifying and understanding the subcon-scious triggers that are accountable for particular customer actions and reactions is a key fac-tor for enterprises when establishing efficient solutions. Being unaware to customer behaviour is not feasible. There are various influences on human behaviour. The decision-making proc-ess is affected by cultural and social factors, for example through the individual's family and friends. The childhood and the human's development has a crucial impact on personal deci-sion making process. Furthermore, it is affected by individual characteristics, e.g. age and lifestyle, as well as psychological factors, e.g. motivation, beliefs and attitudes. Examining complex relations of a variety of aspects, present at diverse stages, from arousal to decision, as well as from purchase to post-purchase experiences is vital in order to understand purchasing behaviour. For that reason, this essay intends to give a general overview on consumer behaviour and to point out the development and changes of consumer attitude over time. Concerning this matter, the consumer behaviour process with its general main stages will be discussed at first. As major power of influence within the purchasing process the environmental and personal fac-tors as well as the marketing mix will be highlighted especially. For clarifying the importance of further discussed theoretical models as well as illustrating its ubiquity an practical example of a day-to-day purchasing decision will be discussed. As a rounding up for the reader a conclusion will follow.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Essay from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of Gdansk, course: Consumer Behaviour, language: English, abstract: Currently, the behaviour of consumers is changing more frequently than it was decades ago. What used to be 'in' yesterday is 'out' today. Identifying and understanding the subcon-scious triggers that are accountable for particular customer actions and reactions is a key fac-tor for enterprises when establishing efficient solutions. Being unaware to customer behaviour is not feasible. There are various influences on human behaviour. The decision-making proc-ess is affected by cultural and social factors, for example through the individual's family and friends. The childhood and the human's development has a crucial impact on personal deci-sion making process. Furthermore, it is affected by individual characteristics, e.g. age and lifestyle, as well as psychological factors, e.g. motivation, beliefs and attitudes. Examining complex relations of a variety of aspects, present at diverse stages, from arousal to decision, as well as from purchase to post-purchase experiences is vital in order to understand purchasing behaviour. For that reason, this essay intends to give a general overview on consumer behaviour and to point out the development and changes of consumer attitude over time. Concerning this matter, the consumer behaviour process with its general main stages will be discussed at first. As major power of influence within the purchasing process the environmental and personal fac-tors as well as the marketing mix will be highlighted especially. For clarifying the importance of further discussed theoretical models as well as illustrating its ubiquity an practical example of a day-to-day purchasing decision will be discussed. As a rounding up for the reader a conclusion will follow.

More books from GRIN Publishing

Cover of the book The Use of Irony in Jane Austen's 'Pride and Prejudice' by Olga Sokolowski
Cover of the book Classical Social Contract Theory by Olga Sokolowski
Cover of the book Warren Buffet as a Global Magnate. What to learn from him about Business by Olga Sokolowski
Cover of the book To what extent is the tragedy of the commons restricting option when dealing with a global ecological crisis? by Olga Sokolowski
Cover of the book The Ottoman legacy in the Balkans by Olga Sokolowski
Cover of the book Shakespeare - The disturbing world of Richard III and Edmund by Olga Sokolowski
Cover of the book The state question of religion by Olga Sokolowski
Cover of the book Sarah Kane's Role in the In-Yer-Face Theatre by Olga Sokolowski
Cover of the book The National Organization for Women and the fight for the Equal Rights Amendment by Olga Sokolowski
Cover of the book Guideline to increase efficiency of E-Mail communication within projects by Olga Sokolowski
Cover of the book New Zealand's relation toward Britain in primary school syllabi and history textbooks 1877-1937 by Olga Sokolowski
Cover of the book Energy Conservation in Cambodia and ASEAN by Olga Sokolowski
Cover of the book The Body Mass Index, Waist Circumference and Blood Pressure of Postmenopausal Women in Zaria, Northern Nigeria by Olga Sokolowski
Cover of the book 'About A Boy'. Inhaltliche und filmanalytische Betrachtung von Nick Hornbys Werk by Olga Sokolowski
Cover of the book Is there still hope for the Doha Round? by Olga Sokolowski
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy