Information Rules

A Strategic Guide to the Network Economy

Business & Finance, Economics
Cover of the book Information Rules by Carl Shapiro, Hal R. Varian, Harvard Business Review Press
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Author: Carl Shapiro, Hal R. Varian ISBN: 9781422154625
Publisher: Harvard Business Review Press Publication: October 6, 1998
Imprint: Harvard Business Review Press Language: English
Author: Carl Shapiro, Hal R. Varian
ISBN: 9781422154625
Publisher: Harvard Business Review Press
Publication: October 6, 1998
Imprint: Harvard Business Review Press
Language: English

In Information Rules, authors Shapiro and Varian reveal that many classic economic concepts can provide the insight and understanding necessary to succeed in the information age. They argue that if managers seriously want to develop effective strategies for competing in the new economy, they must understand the fundamental economics of information technology. Whether information takes the form of software code or recorded music, is published in a book or magazine, or even posted on a website, managers must know how to evaluate the consequences of pricing, protecting, and planning new versions of information products, services, and systems. The first book to distill the economics of information and networks into practical business strategies, Information Rules is a guide to the winning moves that can help business leaders navigate successfully through the tough decisions of the information economy.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In Information Rules, authors Shapiro and Varian reveal that many classic economic concepts can provide the insight and understanding necessary to succeed in the information age. They argue that if managers seriously want to develop effective strategies for competing in the new economy, they must understand the fundamental economics of information technology. Whether information takes the form of software code or recorded music, is published in a book or magazine, or even posted on a website, managers must know how to evaluate the consequences of pricing, protecting, and planning new versions of information products, services, and systems. The first book to distill the economics of information and networks into practical business strategies, Information Rules is a guide to the winning moves that can help business leaders navigate successfully through the tough decisions of the information economy.

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