International Management Analysis of ALDI

Business & Finance, Entrepreneurship & Small Business, New Business Enterprises
Cover of the book International Management Analysis of ALDI by Kathrin Metzger, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Kathrin Metzger ISBN: 9783656832638
Publisher: GRIN Publishing Publication: November 6, 2014
Imprint: GRIN Publishing Language: English
Author: Kathrin Metzger
ISBN: 9783656832638
Publisher: GRIN Publishing
Publication: November 6, 2014
Imprint: GRIN Publishing
Language: English

Seminar paper from the year 2014 in the subject Business economics - Company formation, Business Plans, grade: 70, Loughborough University, language: English, abstract: This analysis intends to look into how Aldi started out in Germany and how the company expanded not only within Germany, but also its worldwide expansion specifically that of Aldi Süd and its entry into the UK and Australian markets. It will start by giving an overview of Aldi as a company, how it operates and its history. The analysis will be conducted with the help of the Bartlett and Ghoshal Framework that will be introduced in the literature review, but also through ascertaining how culture theories by Hofstede, Trompenaar and Lewis apply. The objective of this analysis is to identify how Aldi Süd overcame the challenges that come with expanding and operating on an international basis and identify whether the company is international, global, multinational or transnational according to Bartlett and Ghoshal. In this context the cultural theories will also be used to assess the cultural issues Aldi was confronted with by expanding internationally more specifically when entering the UK and Australia and how Aldi dealt with these issues.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2014 in the subject Business economics - Company formation, Business Plans, grade: 70, Loughborough University, language: English, abstract: This analysis intends to look into how Aldi started out in Germany and how the company expanded not only within Germany, but also its worldwide expansion specifically that of Aldi Süd and its entry into the UK and Australian markets. It will start by giving an overview of Aldi as a company, how it operates and its history. The analysis will be conducted with the help of the Bartlett and Ghoshal Framework that will be introduced in the literature review, but also through ascertaining how culture theories by Hofstede, Trompenaar and Lewis apply. The objective of this analysis is to identify how Aldi Süd overcame the challenges that come with expanding and operating on an international basis and identify whether the company is international, global, multinational or transnational according to Bartlett and Ghoshal. In this context the cultural theories will also be used to assess the cultural issues Aldi was confronted with by expanding internationally more specifically when entering the UK and Australia and how Aldi dealt with these issues.

More books from GRIN Publishing

Cover of the book The development and change of the phoneme /w/ in Canadian English by Kathrin Metzger
Cover of the book Revising Animation Genres: Jan Svankmajer, Tim Burton and James Cameron and the Study of Myth by Kathrin Metzger
Cover of the book Stereotypes in Internet Memes. A Linguistic Analysis by Kathrin Metzger
Cover of the book Cooperation among strangers with limited information about reputation by Kathrin Metzger
Cover of the book Strategic branding - The difficulty of the term and trademark 'Fußball WM 2006' by Kathrin Metzger
Cover of the book Analysing Formal and Informal Management Development by Kathrin Metzger
Cover of the book Honda's Core Competence by Kathrin Metzger
Cover of the book A critical investigation of the merits and drawbacks of in-depth interviews by Kathrin Metzger
Cover of the book Effects of New Business Models on Organizations in the Field of Student Tutoring by Kathrin Metzger
Cover of the book Urban Tourism in Hamburg and the World Cup by Kathrin Metzger
Cover of the book First steps in the middle east - how concerns about communism and orientalist perceptions shaped U.S. policy towards Iran in the 1950s by Kathrin Metzger
Cover of the book Lighter Than Air Concepts by Kathrin Metzger
Cover of the book The role of small and medium-sized enterprises (SMEs) in Europe's economy by Kathrin Metzger
Cover of the book Open Range - Negotiating a Traditional Western in the 21st Century by Kathrin Metzger
Cover of the book Varying Forms of Violence in Revolutions from 1776 to 1990 by Kathrin Metzger
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy