Author: | Matthew J. Drake | ISBN: | 9780133822403 |
Publisher: | Pearson Education | Publication: | January 16, 2014 |
Imprint: | Pearson FT Press | Language: | English |
Author: | Matthew J. Drake |
ISBN: | 9780133822403 |
Publisher: | Pearson Education |
Publication: | January 16, 2014 |
Imprint: | Pearson FT Press |
Language: | English |
This new business analytics case study challenges readers to help a successful e-commerce startup use IPO funding to extend its niche leadership into new ventures, dissuade online competitors, and move long-time “bricks and mortar” shoppers online. Crystallizing realistic analytical challenges faced by companies in many industries and markets, it exposes readers to the entire decision-making process, providing opportunities to perform analyses, interpret output, and recommend the best course of action. Author: Charles A. Wood, Duquesne University.
This new business analytics case study challenges readers to help a successful e-commerce startup use IPO funding to extend its niche leadership into new ventures, dissuade online competitors, and move long-time “bricks and mortar” shoppers online. Crystallizing realistic analytical challenges faced by companies in many industries and markets, it exposes readers to the entire decision-making process, providing opportunities to perform analyses, interpret output, and recommend the best course of action. Author: Charles A. Wood, Duquesne University.