Managing Products to Deliver Solutions

25 Best Practices for B2B Product Management

Business & Finance, Marketing & Sales
Cover of the book Managing Products to Deliver Solutions by John Mansour, Bookbaby
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: John Mansour ISBN: 9781631927287
Publisher: Bookbaby Publication: April 1, 2015
Imprint: Language: English
Author: John Mansour
ISBN: 9781631927287
Publisher: Bookbaby
Publication: April 1, 2015
Imprint:
Language: English

If you only read one “product management” book this year, this should be it. Instead of presenting another spin on how to turn ideas into blockbuster products, Managing Products to Deliver Solutions lets you in on a secret that only the most successful business-to-business (B2B) organizations seem to understand: Product management is more about building multi-product solutions that have higher value to businesses and their customers than it is about building great products for individual users. Product management, marketing and sales veteran John Mansour takes you through 25 “how-to” business practices that are applicable to any B2B product or service company and organizes them into three categories that essentially reveal the key differences between traditional and B2B product management as follows: 1. A wider lens is needed to uncover the most critical needs of businesses and their customers. 2. Business customers value integrated solutions more than best-of-breed products. 3. Product management is more than just product managers. Each practice is written in a “how-to” format to help you reorient your approach away from traditional user-focused product management practices and set your teams up to be more proficient at uncovering the top-down business issues that keep executives up at night and delivering high-value solutions that meet those needs. Managing Products to Deliver Solutions is written in a style that makes for easy reading by not overwhelming you with details but offering enough substance to act on. It gives you 25 solid reasons to manage your products as a portfolio to reap the rewards of emphasizing high-value solutions over great products.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

If you only read one “product management” book this year, this should be it. Instead of presenting another spin on how to turn ideas into blockbuster products, Managing Products to Deliver Solutions lets you in on a secret that only the most successful business-to-business (B2B) organizations seem to understand: Product management is more about building multi-product solutions that have higher value to businesses and their customers than it is about building great products for individual users. Product management, marketing and sales veteran John Mansour takes you through 25 “how-to” business practices that are applicable to any B2B product or service company and organizes them into three categories that essentially reveal the key differences between traditional and B2B product management as follows: 1. A wider lens is needed to uncover the most critical needs of businesses and their customers. 2. Business customers value integrated solutions more than best-of-breed products. 3. Product management is more than just product managers. Each practice is written in a “how-to” format to help you reorient your approach away from traditional user-focused product management practices and set your teams up to be more proficient at uncovering the top-down business issues that keep executives up at night and delivering high-value solutions that meet those needs. Managing Products to Deliver Solutions is written in a style that makes for easy reading by not overwhelming you with details but offering enough substance to act on. It gives you 25 solid reasons to manage your products as a portfolio to reap the rewards of emphasizing high-value solutions over great products.

More books from Bookbaby

Cover of the book A Bad Wind Blowing by John Mansour
Cover of the book Book of Aliases by John Mansour
Cover of the book Being Answered by John Mansour
Cover of the book Tamara Life in the Soviet Union and Under Capitalism by John Mansour
Cover of the book Fatal Fraternity by John Mansour
Cover of the book Zip Tie Handcuffs by John Mansour
Cover of the book An Angry, Distorted, and an Exhaustive View of my body Image by John Mansour
Cover of the book Songs of the Northwind by John Mansour
Cover of the book Kurenai the Crimson 1865 by John Mansour
Cover of the book The Boy from the Brothel by John Mansour
Cover of the book ZijiPics! "FLOWERS" (Book 1) by John Mansour
Cover of the book Murphy's Law and the Outdoorsman by John Mansour
Cover of the book The Bootlegger's Daughter by John Mansour
Cover of the book Persiana's Journey by John Mansour
Cover of the book Radio Okapi Kindu by John Mansour
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy