Managing the New Customer Relationship

Strategies to Engage the Social Customer and Build Lasting Value

Business & Finance, Marketing & Sales, Sales & Selling
Cover of the book Managing the New Customer Relationship by Ian Gordon, Wiley
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Author: Ian Gordon ISBN: 9781118255858
Publisher: Wiley Publication: March 21, 2013
Imprint: Wiley Language: English
Author: Ian Gordon
ISBN: 9781118255858
Publisher: Wiley
Publication: March 21, 2013
Imprint: Wiley
Language: English

Praise for MANAGING THE NEW CUSTOMER RELATIONSHIP

“Gordon delivers an impressive synthesis of the newest methods for engaging customers in relationships that last. No organization today can succeed without the mastery of customer relationship management strategy fundamentals. But to win in the decades ahead, you must also understand and capitalize on the rapidly evolving social computing, mobility and customer analytics technologies described in this book. Checklists, self-assessments and graphical frameworks deliver pragmatic value for the practicing manager.”

— William Band, Vice-President, Principal Analyst, Forrester Research Inc., Cambridge, MA

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Praise for MANAGING THE NEW CUSTOMER RELATIONSHIP

“Gordon delivers an impressive synthesis of the newest methods for engaging customers in relationships that last. No organization today can succeed without the mastery of customer relationship management strategy fundamentals. But to win in the decades ahead, you must also understand and capitalize on the rapidly evolving social computing, mobility and customer analytics technologies described in this book. Checklists, self-assessments and graphical frameworks deliver pragmatic value for the practicing manager.”

— William Band, Vice-President, Principal Analyst, Forrester Research Inc., Cambridge, MA

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