Marketing Campaign for Budweiser

Business & Finance, Marketing & Sales
Cover of the book Marketing Campaign for Budweiser by Kerstin Weyler, GRIN Verlag
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Kerstin Weyler ISBN: 9783638371049
Publisher: GRIN Verlag Publication: April 26, 2005
Imprint: GRIN Verlag Language: English
Author: Kerstin Weyler
ISBN: 9783638371049
Publisher: GRIN Verlag
Publication: April 26, 2005
Imprint: GRIN Verlag
Language: English

Seminar paper from the year 2000 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: sehr gut, Leeds Metropolitan University, 30 entries in the bibliography, language: English, abstract: One of the reasons for choosing to analyse the company Anheuser-Busch with its brand family Budweiser lies in the fact that every group member already had experience in writing reports about relatively 'small' (European) companies and therefore preferred analysing the largest beer brewer in the world. The group consisted of 5 people from different countries (Sweden, Austria, Germany and Holland) who came to England with the European Erasmus programme. The work as a team has been helpful and challenging, in fact the cultural differences have helped providing the group with different point of views and interesting information from the own background. The report contains the following key-points in order to give a comprehensible structure and consequently a good analysis of the company Budweiser: · Situation Analysis · Marketing Analysis · Recommendations The situation analysis gives an internal and external view of the chosen company and provides the reader with a general knowledge to understand the marketing analysis and the following recommendations. As the language knowledge might not be at the same level of other English students the group members excuse themselves and hope that the ideas will nevertheless be understandable.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2000 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: sehr gut, Leeds Metropolitan University, 30 entries in the bibliography, language: English, abstract: One of the reasons for choosing to analyse the company Anheuser-Busch with its brand family Budweiser lies in the fact that every group member already had experience in writing reports about relatively 'small' (European) companies and therefore preferred analysing the largest beer brewer in the world. The group consisted of 5 people from different countries (Sweden, Austria, Germany and Holland) who came to England with the European Erasmus programme. The work as a team has been helpful and challenging, in fact the cultural differences have helped providing the group with different point of views and interesting information from the own background. The report contains the following key-points in order to give a comprehensible structure and consequently a good analysis of the company Budweiser: · Situation Analysis · Marketing Analysis · Recommendations The situation analysis gives an internal and external view of the chosen company and provides the reader with a general knowledge to understand the marketing analysis and the following recommendations. As the language knowledge might not be at the same level of other English students the group members excuse themselves and hope that the ideas will nevertheless be understandable.

More books from GRIN Verlag

Cover of the book Georg Jellinek - Leben und Werk by Kerstin Weyler
Cover of the book Wirtschaftliche Akzeptanz der Rechtsformen GmbH und Limited bei ausgewählten deutschen Automobil Zuliefererfirmen by Kerstin Weyler
Cover of the book Reproduktive Kunst - revolutionär oder reaktionär? by Kerstin Weyler
Cover of the book Betriebliches Stressmanagement -Techniken zur Reduzierung von Stress by Kerstin Weyler
Cover of the book Naturschutzproblematik am Feldberg im Hochschwarzwald by Kerstin Weyler
Cover of the book Der ProfilPASS by Kerstin Weyler
Cover of the book Haben schiitische Geistliche Einfluss auf die Islamische Revolution 1979 im Iran gehabt? by Kerstin Weyler
Cover of the book Märchen erzählen mit dem Kamishibai by Kerstin Weyler
Cover of the book Mobbing in der Schule. Eine Herausforderung für Lehrer und Schüler by Kerstin Weyler
Cover of the book Eine Untersuchung Hawaiis und der Kanarischen Inseln als kollabierende Inseln by Kerstin Weyler
Cover of the book Die touristische Entwicklung des Emirats Dubai by Kerstin Weyler
Cover of the book Gemeinschaftskundeunterricht - Didaktische Prinzipien, Methoden und Medien by Kerstin Weyler
Cover of the book Google: Vom Studentenprojekt zum 'Big Brother' des Internets? by Kerstin Weyler
Cover of the book Krisenbewältigung durch den IWF - Ursachen - Maßnahmen - Perspektiven by Kerstin Weyler
Cover of the book The Vampire in Literature: A Comparison of Stoker's 'Dracula' and Rice's 'Interview with the Vampire' by Kerstin Weyler
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy