Micro Business Marketing

Business & Finance, Career Planning & Job Hunting, Home Based Businesses, Marketing & Sales
Cover of the book Micro Business Marketing by Jennifer Burns, Jennifer Burns
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Jennifer Burns ISBN: 9780987521606
Publisher: Jennifer Burns Publication: February 22, 2013
Imprint: Smashwords Edition Language: English
Author: Jennifer Burns
ISBN: 9780987521606
Publisher: Jennifer Burns
Publication: February 22, 2013
Imprint: Smashwords Edition
Language: English

Jennifer Burns is an accounting professional with “big four” experience and a career in accounting and tax of more than 20 years. Something a little bit less known about her is that she also studied a marketing degree early in her career, and it has carried her along in different ways since she completed it. This has been particularly so since she stepped away from the mantle of being an employee and started creating her own micro business enterprises. She has seen many things over that time and these experiences have underlined her thinking that keeping things simple, low cost and time effective should lead anyone to success. Hence this book is inexpensive and quick to read, and also puts into action every cost control technique she has learnt to date!

Thus the main focus of this book is to help polish a reader's marketing skills, whilst keeping the time and cost involved to a minimum. Doing things in a good order and being organised are also concepts that are explored. To Jennifer, micro business marketing is predominantly about contacts and how you communicate with them. There are five types of contacts discussed in this book and these are the base tools used as the focus of her promotion strategy. They may not look or sound traditionally like tools, but they are definitely the starting point to get the job done. However, don’t forget that keeping track of your contacts is super important as well (which is discussed later in the book). In terms of communicating with contacts that can be done in two ways:

Direct basis – face-to-face or by telephone

Indirect basis – online, by post or fax

To start with the indirect side first, there are an absolute abundance of sub-tools available to choose from. The trick is to pick the ones that will do the best job, and do it at the least cost. Therefore this book will also showcase the best and least expensive sub-tools that Jennifer has researched and discuss them in terms of various aspects of the Five W’s (i.e. who, what, when, where and why). To take things a step further, here is a list of the three major methods of indirect communication that Jennifer practices and some of those individual sub-tools she will be talking about. They are:

Social Networking – Facebook Page, Google+ Page, LinkedIn, Twitter

Virtual Promotion – Website, Email Marketing, Online Advertising

Print Promotion – Business Stationery, Business Gifts, Print Advertising

On the direct side, taking time to speak to someone in person or by phone is going back to the basics of business networking…and there are not too many variations on this theme. Giving up some precious billable time, however, means that direct communication can also be the most expensive networking of all. Hence this book will also give tips on how to kill more than one bird with one stone and still incorporate direct communications into a micro business promotion strategy!

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Jennifer Burns is an accounting professional with “big four” experience and a career in accounting and tax of more than 20 years. Something a little bit less known about her is that she also studied a marketing degree early in her career, and it has carried her along in different ways since she completed it. This has been particularly so since she stepped away from the mantle of being an employee and started creating her own micro business enterprises. She has seen many things over that time and these experiences have underlined her thinking that keeping things simple, low cost and time effective should lead anyone to success. Hence this book is inexpensive and quick to read, and also puts into action every cost control technique she has learnt to date!

Thus the main focus of this book is to help polish a reader's marketing skills, whilst keeping the time and cost involved to a minimum. Doing things in a good order and being organised are also concepts that are explored. To Jennifer, micro business marketing is predominantly about contacts and how you communicate with them. There are five types of contacts discussed in this book and these are the base tools used as the focus of her promotion strategy. They may not look or sound traditionally like tools, but they are definitely the starting point to get the job done. However, don’t forget that keeping track of your contacts is super important as well (which is discussed later in the book). In terms of communicating with contacts that can be done in two ways:

Direct basis – face-to-face or by telephone

Indirect basis – online, by post or fax

To start with the indirect side first, there are an absolute abundance of sub-tools available to choose from. The trick is to pick the ones that will do the best job, and do it at the least cost. Therefore this book will also showcase the best and least expensive sub-tools that Jennifer has researched and discuss them in terms of various aspects of the Five W’s (i.e. who, what, when, where and why). To take things a step further, here is a list of the three major methods of indirect communication that Jennifer practices and some of those individual sub-tools she will be talking about. They are:

Social Networking – Facebook Page, Google+ Page, LinkedIn, Twitter

Virtual Promotion – Website, Email Marketing, Online Advertising

Print Promotion – Business Stationery, Business Gifts, Print Advertising

On the direct side, taking time to speak to someone in person or by phone is going back to the basics of business networking…and there are not too many variations on this theme. Giving up some precious billable time, however, means that direct communication can also be the most expensive networking of all. Hence this book will also give tips on how to kill more than one bird with one stone and still incorporate direct communications into a micro business promotion strategy!

More books from Marketing & Sales

Cover of the book 從0開始的獲利模式:人人都可成為知名部落客,團購主,youtuber,直播客 by Jennifer Burns
Cover of the book Guadagna con un Sito Internet by Jennifer Burns
Cover of the book Qualitative Research Methods in Consumer Psychology by Jennifer Burns
Cover of the book Video Playbook by Jennifer Burns
Cover of the book The Big Moo by Jennifer Burns
Cover of the book Smarter Branding Without Breaking the Bank - Five Proven Marketing Strategies You Can Use Right Now to Build Your Business at Little or No Cost by Jennifer Burns
Cover of the book Be Your Own Sales Manager by Jennifer Burns
Cover of the book The Quintessence of Sales by Jennifer Burns
Cover of the book 50 Sfumature di Manager - 50 cose da (NON) fare per far fallire un'azienda by Jennifer Burns
Cover of the book Modern Social Media Marketing by Jennifer Burns
Cover of the book Geschäftlich in Indien by Jennifer Burns
Cover of the book How to Overcome Every Sales Objection by Jennifer Burns
Cover of the book Email marketing che funziona. la guida che ti svela come utilizzare l'email marketing per aumentare le vendite e ridurre i costi del tuo business by Jennifer Burns
Cover of the book Jewel of Knightsbridge by Jennifer Burns
Cover of the book Home Workout Bible: How Would You Like To Get Bigger Results From Your Home Workout Program… Even Faster? by Jennifer Burns
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy