Mobile Phones as the Ultimate Shopping Assistants. Mobile Commerce in the Purchasing Process and its Impact on the Consumer Behavior

Business & Finance, Marketing & Sales
Cover of the book Mobile Phones as the Ultimate Shopping Assistants. Mobile Commerce in the Purchasing Process and its Impact on the Consumer Behavior by Anonymous, GRIN Verlag
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Anonymous ISBN: 9783668020306
Publisher: GRIN Verlag Publication: July 22, 2015
Imprint: GRIN Verlag Language: English
Author: Anonymous
ISBN: 9783668020306
Publisher: GRIN Verlag
Publication: July 22, 2015
Imprint: GRIN Verlag
Language: English

Master's Thesis from the year 2015 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1.7, University of Southern Denmark, language: English, abstract: The digitalization of the world increased during the last years rapidly in nearly all areas. The base for the dynamic development is caused by the mobile end devices especially by the Smartphone like-wise the increase of quality in the telecommunication infrastructure by contemporary decreasing prices. The needs and expectations of the consumer to mobile commerce by the help of a special investigation are examined. The situation approach as a success factor for mobile commerce is used due to the fact that mobile commerce is a fast developing marketing instrument and that more companies start to integrate the mobile channel in their multi-channel marketing. The research question assumes that mobile commerce influences the purchasing process and the consumer behavior likewise that mobile commerce has an impact in the customer journey. Therefore the research question on how the provider can support the consumer during the mobile shopping process is asked. In addition the question how the different clusters can operationally be connected by the help of the situation approach to make the most efficient customer journey will be illustrated.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Master's Thesis from the year 2015 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1.7, University of Southern Denmark, language: English, abstract: The digitalization of the world increased during the last years rapidly in nearly all areas. The base for the dynamic development is caused by the mobile end devices especially by the Smartphone like-wise the increase of quality in the telecommunication infrastructure by contemporary decreasing prices. The needs and expectations of the consumer to mobile commerce by the help of a special investigation are examined. The situation approach as a success factor for mobile commerce is used due to the fact that mobile commerce is a fast developing marketing instrument and that more companies start to integrate the mobile channel in their multi-channel marketing. The research question assumes that mobile commerce influences the purchasing process and the consumer behavior likewise that mobile commerce has an impact in the customer journey. Therefore the research question on how the provider can support the consumer during the mobile shopping process is asked. In addition the question how the different clusters can operationally be connected by the help of the situation approach to make the most efficient customer journey will be illustrated.

More books from GRIN Verlag

Cover of the book Museen zwischen Bewahrung, Erforschung und Unterhaltungskultur by Anonymous
Cover of the book Voraussetzungen und Rahmenbedingungen des Rückrufs entsendeter Arbeitnehmer by Anonymous
Cover of the book Gibt es Rituale in der Pflege? by Anonymous
Cover of the book Gewinnrealisierung nach HGB, IAS/IFRS und US-GAAP. Unterscheidungsmerkmale und Kriterien by Anonymous
Cover of the book Funktionale Differenzierung der Gesellschaft by Anonymous
Cover of the book Raumgeometrie im Mathematikunterricht der Grundschule. Entwicklung der Begriffsbildung von Kindern, 1.-4. Klasse by Anonymous
Cover of the book Alles ist erlaubt?! - Plurale Gesellschaft und moralische Orientierung by Anonymous
Cover of the book Auferzwungene Weiblichkeit by Anonymous
Cover of the book Strategisches Marketing hybrider Produzenten als Ausdruck des neuen Marketingverständnisses von Vargo/Lusch by Anonymous
Cover of the book Die Geschichte Namibias von der Frühzeit bis heute by Anonymous
Cover of the book Diversification of the energy matrix in the metropolitan region of Santiago de Chile with focus on renewable energies by Anonymous
Cover of the book Wesen und Reichweite der Vernunft. Der Mensch und das Tier bei Michel de Montaignes 'Apologie de Raymond Sebond' by Anonymous
Cover of the book Das Wechselspiel zwischen den Eliten in Politik und Massenmedien am Beispiel des Fernsehens: eine Krise der politischen Kommunikation? by Anonymous
Cover of the book Förderung von Kindern mit Rechenschwäche im Anfangsunterricht - Ein Vergleich ausgewählter Therapieansätze by Anonymous
Cover of the book Haben digitale Bibliotheken eine Zukunft? by Anonymous
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy