On the rhetoric of GMOs. Ethos, Logos and Pathos

Business & Finance, Management & Leadership, Management
Cover of the book On the rhetoric of GMOs. Ethos, Logos and Pathos by Guenther Klein, GRIN Publishing
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Author: Guenther Klein ISBN: 9783668136274
Publisher: GRIN Publishing Publication: February 1, 2016
Imprint: GRIN Publishing Language: English
Author: Guenther Klein
ISBN: 9783668136274
Publisher: GRIN Publishing
Publication: February 1, 2016
Imprint: GRIN Publishing
Language: English

Essay from the year 2015 in the subject Business economics - Business Management, Corporate Governance, grade: 2, Dongbei University of Finance and Economics, language: English, abstract: This essay is meant to introduce the reader to the use of rhetoric when it comes to influence a process or persuade an audience to follow the rhetor's idea. The example of the introduction of a GMO (genetic modified organism) is used as a vivid and real life case, where different stakeholders try to influence and give the general narrative a new spin. A rather rich bibliography offers plenty options to dig deeper and gain a better understanding of 'Ethos', 'Logos' and last but not least 'Pathos'.

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Essay from the year 2015 in the subject Business economics - Business Management, Corporate Governance, grade: 2, Dongbei University of Finance and Economics, language: English, abstract: This essay is meant to introduce the reader to the use of rhetoric when it comes to influence a process or persuade an audience to follow the rhetor's idea. The example of the introduction of a GMO (genetic modified organism) is used as a vivid and real life case, where different stakeholders try to influence and give the general narrative a new spin. A rather rich bibliography offers plenty options to dig deeper and gain a better understanding of 'Ethos', 'Logos' and last but not least 'Pathos'.

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