Author: | Karen Mannering | ISBN: | 9781444176995 |
Publisher: | John Murray Press | Publication: | December 28, 2012 |
Imprint: | Teach Yourself | Language: | English |
Author: | Karen Mannering |
ISBN: | 9781444176995 |
Publisher: | John Murray Press |
Publication: | December 28, 2012 |
Imprint: | Teach Yourself |
Language: | English |
The ability to persuade people to agree with you can be crucial to your working life. This book will help you apply the psychology of persuasion to your writing. Persuasion expert Karen Mannering guides you through all aspects of business writing, from adverts to business plans, emails to Twitter Feeds, and letters to reports to produce sharper and more productive copy through the power of persuasion.
The ability to persuade people to agree with you can be crucial to your working life. This book will help you apply the psychology of persuasion to your writing. Persuasion expert Karen Mannering guides you through all aspects of business writing, from adverts to business plans, emails to Twitter Feeds, and letters to reports to produce sharper and more productive copy through the power of persuasion.