PLAN DE NEGOCIOS

Business & Finance, Marketing & Sales, Commerce, Management & Leadership, Planning & Forecasting
Cover of the book PLAN DE NEGOCIOS by Luis Enrique Moyano Castillejo, EDITORIAL MACRO
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Author: Luis Enrique Moyano Castillejo ISBN: 9786123042929
Publisher: EDITORIAL MACRO Publication: January 1, 2015
Imprint: Language: Spanish
Author: Luis Enrique Moyano Castillejo
ISBN: 9786123042929
Publisher: EDITORIAL MACRO
Publication: January 1, 2015
Imprint:
Language: Spanish

El presente libro, dirigido a estudiantes, profesionales y emprendedores, ofrece un material didáctico para la elaboración e implementación de un plan de negocios paso a paso. En él, se desarrollan conceptos generales, como el esquema de una propuesta de negocios, el estudio de mercado y las estrategias comerciales, utilizando casos reales y soluciones de referencia para el lector. Asimismo, ofrece estrategias decisivas para posicionar el producto frente a la competencia, sus aspectos organizativos, de producción, logísticos, de inversión, financiamiento y control.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

El presente libro, dirigido a estudiantes, profesionales y emprendedores, ofrece un material didáctico para la elaboración e implementación de un plan de negocios paso a paso. En él, se desarrollan conceptos generales, como el esquema de una propuesta de negocios, el estudio de mercado y las estrategias comerciales, utilizando casos reales y soluciones de referencia para el lector. Asimismo, ofrece estrategias decisivas para posicionar el producto frente a la competencia, sus aspectos organizativos, de producción, logísticos, de inversión, financiamiento y control.

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