Politicizing Consumer Choice

Ethical Dimensions of Consumerism in the United States

Nonfiction, Social & Cultural Studies, Social Science, Demography, Business & Finance, Economics, Economic History, Anthropology
Cover of the book Politicizing Consumer Choice by Christian Gunkel, Peter Lang
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Author: Christian Gunkel ISBN: 9783653980707
Publisher: Peter Lang Publication: December 23, 2014
Imprint: Peter Lang GmbH, Internationaler Verlag der Wissenschaften Language: English
Author: Christian Gunkel
ISBN: 9783653980707
Publisher: Peter Lang
Publication: December 23, 2014
Imprint: Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Language: English

This book investigates various forms of political and ethical consumerism in the United States and delivers a comprehensive conceptualization of the consumer’s role in the marketplace. Both aspects, the potential impact of market-based activism on corporations in America and the socio-structural dynamics that may prevent the possibility of far-reaching social change through forms of alternative consumerism, are equally important in this regard. The historical ties between politics and consumption in America, and the diminishing role of the government as a regulatory force in the market since the end of Fordism, has spawned a unique form of consumer politics directed at the corporate world. The underlying question to be answered is whether the consumer is truly a force to be reckoned with.

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This book investigates various forms of political and ethical consumerism in the United States and delivers a comprehensive conceptualization of the consumer’s role in the marketplace. Both aspects, the potential impact of market-based activism on corporations in America and the socio-structural dynamics that may prevent the possibility of far-reaching social change through forms of alternative consumerism, are equally important in this regard. The historical ties between politics and consumption in America, and the diminishing role of the government as a regulatory force in the market since the end of Fordism, has spawned a unique form of consumer politics directed at the corporate world. The underlying question to be answered is whether the consumer is truly a force to be reckoned with.

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