Precision Marketing

Maximizing Revenue Through Relevance

Business & Finance, Marketing & Sales, Advertising & Promotion
Cover of the book Precision Marketing by Sandra Zoratti, Lee Gallagher, Kogan Page
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Sandra Zoratti, Lee Gallagher ISBN: 9780749465360
Publisher: Kogan Page Publication: May 3, 2012
Imprint: Kogan Page Language: English
Author: Sandra Zoratti, Lee Gallagher
ISBN: 9780749465360
Publisher: Kogan Page
Publication: May 3, 2012
Imprint: Kogan Page
Language: English

Marketers around the globe are recognizing that increasing customization and precision is critical to their commercial success. Rather than devoting marketing budgets to mass campaigns, precision marketers are mining customer data for predispositions and propensities to spend, in order to target buyers in more sophisticated ways, where all communications are targeted and relevant to each individual recipient.

Precision Marketing will help you to develop the perspectives, capabilities and skills necessary to deliver these more powerful marketing results. Drawing on case studies from companies such as Fiat, Amazon, Tesco and ING, Precision Marketing shows how today's leading performers are beginning to recognize, identify and capitalize on many of the concepts of precision marketing, to set themselves apart and reach a whole new level of growth.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Marketers around the globe are recognizing that increasing customization and precision is critical to their commercial success. Rather than devoting marketing budgets to mass campaigns, precision marketers are mining customer data for predispositions and propensities to spend, in order to target buyers in more sophisticated ways, where all communications are targeted and relevant to each individual recipient.

Precision Marketing will help you to develop the perspectives, capabilities and skills necessary to deliver these more powerful marketing results. Drawing on case studies from companies such as Fiat, Amazon, Tesco and ING, Precision Marketing shows how today's leading performers are beginning to recognize, identify and capitalize on many of the concepts of precision marketing, to set themselves apart and reach a whole new level of growth.

More books from Kogan Page

Cover of the book Improve Your Global Business English: The Essential Toolkit for Writing and Communicating Across Borders by Sandra Zoratti, Lee Gallagher
Cover of the book The Luxury Strategy by Sandra Zoratti, Lee Gallagher
Cover of the book Organization Development by Sandra Zoratti, Lee Gallagher
Cover of the book B2B Marketing Strategy by Sandra Zoratti, Lee Gallagher
Cover of the book Coaching Presence by Sandra Zoratti, Lee Gallagher
Cover of the book How People Tick by Sandra Zoratti, Lee Gallagher
Cover of the book Customer Care Excellence by Sandra Zoratti, Lee Gallagher
Cover of the book The Operations Advantage by Sandra Zoratti, Lee Gallagher
Cover of the book Brand Together by Sandra Zoratti, Lee Gallagher
Cover of the book Financing the End-to-end Supply Chain by Sandra Zoratti, Lee Gallagher
Cover of the book Effective People Management by Sandra Zoratti, Lee Gallagher
Cover of the book Coherence by Sandra Zoratti, Lee Gallagher
Cover of the book The Coach's Coach by Sandra Zoratti, Lee Gallagher
Cover of the book Disruptive Technologies by Sandra Zoratti, Lee Gallagher
Cover of the book Management Level Psychometric Assessments by Sandra Zoratti, Lee Gallagher
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy