Smarketing

How to Achieve Competitive Advantage through Blended Sales and Marketing

Business & Finance, Marketing & Sales, Sales & Selling
Cover of the book Smarketing by Tim Hughes, Adam Gray, Hugo Whicher, Kogan Page
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Tim Hughes, Adam Gray, Hugo Whicher ISBN: 9780749483593
Publisher: Kogan Page Publication: October 3, 2018
Imprint: Kogan Page Language: English
Author: Tim Hughes, Adam Gray, Hugo Whicher
ISBN: 9780749483593
Publisher: Kogan Page
Publication: October 3, 2018
Imprint: Kogan Page
Language: English

Since the earliest days of 'modern' marketing and sales, the departments that ran these key functions have been separate empires. They have different leaders, different budgets, and different organizational structures. However, with the overwhelming impact of continuous disruption, many organizations have been left floundering, unsure of how to get traction in the market. The old rule book has been torn up and thrown away.

Smarketing is the first book that explores the shift that will become the future state operating model for companies seeking to remain competitive and relevant in this fast-changing digital world. It explains how and why companies should blend sales and marketing into one single, streamlined smarketing department. Sales people will become better marketers, and marketers better sales people, leading to bigger, better business growth all round.

With clearly defined implementation strategies that can be applied by any company, regardless of size or sector, Smarketing is an invaluable resource for any marketing or sales professional looking to drive growth and success in the new era of marketing.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Since the earliest days of 'modern' marketing and sales, the departments that ran these key functions have been separate empires. They have different leaders, different budgets, and different organizational structures. However, with the overwhelming impact of continuous disruption, many organizations have been left floundering, unsure of how to get traction in the market. The old rule book has been torn up and thrown away.

Smarketing is the first book that explores the shift that will become the future state operating model for companies seeking to remain competitive and relevant in this fast-changing digital world. It explains how and why companies should blend sales and marketing into one single, streamlined smarketing department. Sales people will become better marketers, and marketers better sales people, leading to bigger, better business growth all round.

With clearly defined implementation strategies that can be applied by any company, regardless of size or sector, Smarketing is an invaluable resource for any marketing or sales professional looking to drive growth and success in the new era of marketing.

More books from Kogan Page

Cover of the book Leading International Projects by Tim Hughes, Adam Gray, Hugo Whicher
Cover of the book Logistics, Supply Chain and Operations Management Case Study Collection by Tim Hughes, Adam Gray, Hugo Whicher
Cover of the book A Guide to Open Innovation and Crowdsourcing by Tim Hughes, Adam Gray, Hugo Whicher
Cover of the book Running Your Own Boarding Kennels by Tim Hughes, Adam Gray, Hugo Whicher
Cover of the book The Leadership Shadow by Tim Hughes, Adam Gray, Hugo Whicher
Cover of the book BrandChild by Tim Hughes, Adam Gray, Hugo Whicher
Cover of the book Managing Business Risk by Tim Hughes, Adam Gray, Hugo Whicher
Cover of the book Understanding the Professional Buyer by Tim Hughes, Adam Gray, Hugo Whicher
Cover of the book Effective Business Writing by Tim Hughes, Adam Gray, Hugo Whicher
Cover of the book Adland by Tim Hughes, Adam Gray, Hugo Whicher
Cover of the book The Training Design Manual by Tim Hughes, Adam Gray, Hugo Whicher
Cover of the book More Tales for Trainers by Tim Hughes, Adam Gray, Hugo Whicher
Cover of the book Understanding Digital Marketing by Tim Hughes, Adam Gray, Hugo Whicher
Cover of the book Understanding Social Media by Tim Hughes, Adam Gray, Hugo Whicher
Cover of the book Persuasive Copywriting by Tim Hughes, Adam Gray, Hugo Whicher
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy