Private Label: Turning the Retail Brand Threat Into Your Biggest

Business & Finance, Marketing & Sales, Sales & Selling
Cover of the book Private Label: Turning the Retail Brand Threat Into Your Biggest by Keith Lincoln, Kogan Page
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Author: Keith Lincoln ISBN: 9780749452865
Publisher: Kogan Page Publication: January 28, 2008
Imprint: Kogan Page Language: English
Author: Keith Lincoln
ISBN: 9780749452865
Publisher: Kogan Page
Publication: January 28, 2008
Imprint: Kogan Page
Language: English
Private labels, also known as "store brands" or "house brands," have long been associated with inexpensive name-brand knockoffs.  In recent years, however, retailers have begun marketing higher-quality products under their private labels.  The result has been a huge increase in the market share of private label brands.  Of every $100 spent around the world, $17 is spent on a private label.   The private label industry is worth an estimated one trillion US dollars, and its growth is outpacing that of manufacturer brands.Private Label is a gripping and persuasive study of this retail phenomenon.  Based on exclusive worldwide research by Saatchi & Saatchi X, it encourages brand owners to see the private label problem as a genuine business opportunity that will inspire them to really innovate.  This book is for retailers too, as they need to control private labels profitably without damaging their own business.  The way forward, the authors argue, is cooperation between brands and retailers.Punchy and provocative, Private Label encourages both brand owners and retailers to reinvent themselves continually.   By making use of megatrends, shopper insight, and value innovation, all parties can add value to their businesses.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Private labels, also known as "store brands" or "house brands," have long been associated with inexpensive name-brand knockoffs.  In recent years, however, retailers have begun marketing higher-quality products under their private labels.  The result has been a huge increase in the market share of private label brands.  Of every $100 spent around the world, $17 is spent on a private label.   The private label industry is worth an estimated one trillion US dollars, and its growth is outpacing that of manufacturer brands.Private Label is a gripping and persuasive study of this retail phenomenon.  Based on exclusive worldwide research by Saatchi & Saatchi X, it encourages brand owners to see the private label problem as a genuine business opportunity that will inspire them to really innovate.  This book is for retailers too, as they need to control private labels profitably without damaging their own business.  The way forward, the authors argue, is cooperation between brands and retailers.Punchy and provocative, Private Label encourages both brand owners and retailers to reinvent themselves continually.   By making use of megatrends, shopper insight, and value innovation, all parties can add value to their businesses.

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