Profitable Innovation

Business & Finance, Marketing & Sales
Cover of the book Profitable Innovation by Dr. Georg Tacke, David Vidal, Jan Haemer, Simon-Kucher & Partners
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Author: Dr. Georg Tacke, David Vidal, Jan Haemer ISBN: 9783981681222
Publisher: Simon-Kucher & Partners Publication: November 7, 2014
Imprint: Smashwords Edition Language: English
Author: Dr. Georg Tacke, David Vidal, Jan Haemer
ISBN: 9783981681222
Publisher: Simon-Kucher & Partners
Publication: November 7, 2014
Imprint: Smashwords Edition
Language: English

The most urgent management challenge of our time is to combine innovation and marketing into one unified process. Even the best marketing can’t save a company that fails to innovate. On the other hand, even the most innovative ideas will flop if companies do not understand the value of their products and establish that value profitably. Combining these two functions gives you the best odds of escaping the oppressive price and competitive pressures that plague today’s markets around the globe. It gives you the best chances to generate the profit that continuously fuels further innovation and ensures long-term survival.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The most urgent management challenge of our time is to combine innovation and marketing into one unified process. Even the best marketing can’t save a company that fails to innovate. On the other hand, even the most innovative ideas will flop if companies do not understand the value of their products and establish that value profitably. Combining these two functions gives you the best odds of escaping the oppressive price and competitive pressures that plague today’s markets around the globe. It gives you the best chances to generate the profit that continuously fuels further innovation and ensures long-term survival.

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