Recalling Political Messages: About the Framing of a Presidential Speech and Its Subsequent News Coverage

Nonfiction, Entertainment, Drama, Anthologies
Cover of the book Recalling Political Messages: About the Framing of a Presidential Speech and Its Subsequent News Coverage by Sophia Schulze, GRIN Verlag
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Sophia Schulze ISBN: 9783656335740
Publisher: GRIN Verlag Publication: December 17, 2012
Imprint: GRIN Verlag Language: English
Author: Sophia Schulze
ISBN: 9783656335740
Publisher: GRIN Verlag
Publication: December 17, 2012
Imprint: GRIN Verlag
Language: English

Seminar paper from the year 2011 in the subject American Studies - Miscellaneous, grade: 1,0, Free University of Berlin (John-F.-Kennedy-Institut ), course: The Media and Public Opinion in US Foreign Policy, language: English, abstract: It is widely known that the public in the U.S. counts on the mass media to get information about political affairs these days (Pew Research Center 2010: 1), not only because it is hardly possible for people to gather all the political information they get from the media by themselves but also because political issues are usually very complex and difficult to compre-hend without any guidance (cf. Berinsky/Kinder 2006: 641). What the public knows about politics - which is the basis of public debate and can shape public opinion - therefore depends to a large extent on what journalists convey in the news (cf. Simon/Xenos 2010: 363; de Vreese 2005: 51). This is also a crucial fact for political actors because they have to take the media into account whenever they want to convey a message or opinion about a political con-cern to the public. Among the most important messages from political actors to the people are presidential speeches because they very often include vital decisions for the country or new strategies in an ongoing conflict. By giving a speech to the nation a president can not only justify political plans but also shape those plans in a way that makes them worthy of support among the public and the Congress. Thus, a president's 'message is constructed in such a way as to contain certain associations rather than others' (Simon/Xenos 2010: 367) in order to accentuate aspects of the message that the president thinks are likely to attract support. This is called framing and serves the purpose of promoting a certain 'interpretation and evaluation' of a political issue by an audience (Entman 2004: 26). However, unless people watch the speeches themselves, a president cannot entirely determine how the public perceives the content of a speech. Whether a presidential speech comes across the way a president communicated it, depends heavily on whether journalists pick up the president's framing and put the emphasis on the same information that the president did. If the media doesn't do that, the public might not judge the political matter the way a president intended, which could result in less support for a policy.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2011 in the subject American Studies - Miscellaneous, grade: 1,0, Free University of Berlin (John-F.-Kennedy-Institut ), course: The Media and Public Opinion in US Foreign Policy, language: English, abstract: It is widely known that the public in the U.S. counts on the mass media to get information about political affairs these days (Pew Research Center 2010: 1), not only because it is hardly possible for people to gather all the political information they get from the media by themselves but also because political issues are usually very complex and difficult to compre-hend without any guidance (cf. Berinsky/Kinder 2006: 641). What the public knows about politics - which is the basis of public debate and can shape public opinion - therefore depends to a large extent on what journalists convey in the news (cf. Simon/Xenos 2010: 363; de Vreese 2005: 51). This is also a crucial fact for political actors because they have to take the media into account whenever they want to convey a message or opinion about a political con-cern to the public. Among the most important messages from political actors to the people are presidential speeches because they very often include vital decisions for the country or new strategies in an ongoing conflict. By giving a speech to the nation a president can not only justify political plans but also shape those plans in a way that makes them worthy of support among the public and the Congress. Thus, a president's 'message is constructed in such a way as to contain certain associations rather than others' (Simon/Xenos 2010: 367) in order to accentuate aspects of the message that the president thinks are likely to attract support. This is called framing and serves the purpose of promoting a certain 'interpretation and evaluation' of a political issue by an audience (Entman 2004: 26). However, unless people watch the speeches themselves, a president cannot entirely determine how the public perceives the content of a speech. Whether a presidential speech comes across the way a president communicated it, depends heavily on whether journalists pick up the president's framing and put the emphasis on the same information that the president did. If the media doesn't do that, the public might not judge the political matter the way a president intended, which could result in less support for a policy.

More books from GRIN Verlag

Cover of the book Logistikcontrolling. Aufgaben, Inhalte, Ziele und Instrumente by Sophia Schulze
Cover of the book Osterkultur - Temporale Aspekte einer Auferstehungs- und Heilskultur by Sophia Schulze
Cover of the book Ursprung und Interpretation des Dekalogs 'Exodus 20, 1-17'. Die zehn Gebote by Sophia Schulze
Cover of the book Von der Psychoanalyse herkommende Familientherapie by Sophia Schulze
Cover of the book Paneluntersuchung bilateraler Handelsströme und FDI-Bestände am Beispiel Deutschlands und 24 wichtiger Handelspartner by Sophia Schulze
Cover of the book Wandel der Familienstrukturen und Folgen für die Erziehung by Sophia Schulze
Cover of the book Die Revision des Europäischen Stabilitäts- und Wachstumspakts - Eine Gefahr für die makroökonomische Stabilität? by Sophia Schulze
Cover of the book Controlling, Jahresabschlussanalyse und Kostenrechnung für Sportökonomen by Sophia Schulze
Cover of the book Kinder und Medien by Sophia Schulze
Cover of the book Warum sind manche Länder korrupter als andere? by Sophia Schulze
Cover of the book Wer ist hier hochbegabt? by Sophia Schulze
Cover of the book Entwicklungsprobleme Brasiliens und lateinamerikanischer Staaten - Befunde und Ursachen sozialer Ungleichhheiten in Lateinamerika by Sophia Schulze
Cover of the book Soziale Gruppenarbeit: Die Vorschulgruppe einer Kindertagesstätte by Sophia Schulze
Cover of the book 'Mach mir den Brummer fertig!' - Aus dem Leben des Flugzeugführers Georg Schendel (1885-1911) und seinem Freund und Schüler, Obermonteur August Voß (1881-1911) by Sophia Schulze
Cover of the book Konstruierte Wirklichkeit. Wachstum und Wohlstand als Ziel und Prämisse by Sophia Schulze
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy