Report to Coca-Cola Marketing Director

Business & Finance, Management & Leadership, Management
Cover of the book Report to Coca-Cola Marketing Director by Bettina Carollo, GRIN Verlag
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Bettina Carollo ISBN: 9783656192879
Publisher: GRIN Verlag Publication: May 16, 2012
Imprint: GRIN Verlag Language: English
Author: Bettina Carollo
ISBN: 9783656192879
Publisher: GRIN Verlag
Publication: May 16, 2012
Imprint: GRIN Verlag
Language: English

Essay from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: 7.0, , course: Postgraduate Diploma in Business Management and Service Quality Management, language: English, abstract: Coca-Cola is a leading company that provides consumers all over the world with non-alcoholic beverages. The consumption of its products and the great variety of brands are widely known. However, the company currently faces some serious charges, labour rights for instance, which affect its reputation and go against the good image that the organisation has carried for many decades. This report aims to show the Coca-Cola Marketing Director the importance of demonstrating to its consumers the direct connection between ethics and marketing. It is common in the business environment of a company to raise some problems related to ethics, i.e. professional conducts and moral principles. However, this discussion has to be clear anticipated, and the company needs to act accordingly. The range of business ethical situations reflects not only the trade that the company is in but also internally in the individual involved at the daily activities of Coca-Cola.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Essay from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: 7.0, , course: Postgraduate Diploma in Business Management and Service Quality Management, language: English, abstract: Coca-Cola is a leading company that provides consumers all over the world with non-alcoholic beverages. The consumption of its products and the great variety of brands are widely known. However, the company currently faces some serious charges, labour rights for instance, which affect its reputation and go against the good image that the organisation has carried for many decades. This report aims to show the Coca-Cola Marketing Director the importance of demonstrating to its consumers the direct connection between ethics and marketing. It is common in the business environment of a company to raise some problems related to ethics, i.e. professional conducts and moral principles. However, this discussion has to be clear anticipated, and the company needs to act accordingly. The range of business ethical situations reflects not only the trade that the company is in but also internally in the individual involved at the daily activities of Coca-Cola.

More books from GRIN Verlag

Cover of the book Heilpädagogische Kinder- und Jugendwohngruppe - Praktikumsarbeit by Bettina Carollo
Cover of the book Hospitality Kooperationen (national; international; Analyse; Vergleich) by Bettina Carollo
Cover of the book Pflegen einer Datenbank durch Kopiervorgänge (Unterweisung Industriekaufmann / -frau) by Bettina Carollo
Cover of the book Ein Überblick über die Staatsaufgaben by Bettina Carollo
Cover of the book Die Wirtschaftlichkeit des Hybridfahrzeuges. Ein Vergleich zum Fahrzeug mit konventionellem Antriebsaggregat by Bettina Carollo
Cover of the book Die Problemklasse 5a. Die Klasse macht mir das Leben schwer. Was T(h)un? by Bettina Carollo
Cover of the book Das jüdische Motiv Heinrich Heines im 'König David' by Bettina Carollo
Cover of the book Migrantenjugendliche im Bildungssystem by Bettina Carollo
Cover of the book Auswirkungen von Ausdauersport auf die Psyche vom Läufern by Bettina Carollo
Cover of the book Unterrichtsstunde im Basketball: Einführung in die Dribbeltechnik by Bettina Carollo
Cover of the book Der Moderne Durchbruch in Skandinavien - Durchbruch in die literarische Moderne? by Bettina Carollo
Cover of the book Strategies of Emancipation in Olaudah Equiano's 'The Interesting Narrative and Mary Prince's 'The History of Mary Prince' by Bettina Carollo
Cover of the book Zu Harun Farockis 'Arbeiter verlassen die Fabrik' by Bettina Carollo
Cover of the book Frühkindlicher Autismus: Skizze einer Störung by Bettina Carollo
Cover of the book Das Kriegsvölkerrecht - Theoretische Grundlagen und praktische Anwendung am Beispiel des Zweiten Weltkrieges unter besonderer Beachtung des Ostfeldzugs des Dritten Reiches by Bettina Carollo
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy