Report to Coca-Cola Marketing Director

Business & Finance, Management & Leadership, Management
Cover of the book Report to Coca-Cola Marketing Director by Bettina Carollo, GRIN Verlag
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Bettina Carollo ISBN: 9783656192879
Publisher: GRIN Verlag Publication: May 16, 2012
Imprint: GRIN Verlag Language: English
Author: Bettina Carollo
ISBN: 9783656192879
Publisher: GRIN Verlag
Publication: May 16, 2012
Imprint: GRIN Verlag
Language: English

Essay from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: 7.0, , course: Postgraduate Diploma in Business Management and Service Quality Management, language: English, abstract: Coca-Cola is a leading company that provides consumers all over the world with non-alcoholic beverages. The consumption of its products and the great variety of brands are widely known. However, the company currently faces some serious charges, labour rights for instance, which affect its reputation and go against the good image that the organisation has carried for many decades. This report aims to show the Coca-Cola Marketing Director the importance of demonstrating to its consumers the direct connection between ethics and marketing. It is common in the business environment of a company to raise some problems related to ethics, i.e. professional conducts and moral principles. However, this discussion has to be clear anticipated, and the company needs to act accordingly. The range of business ethical situations reflects not only the trade that the company is in but also internally in the individual involved at the daily activities of Coca-Cola.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Essay from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: 7.0, , course: Postgraduate Diploma in Business Management and Service Quality Management, language: English, abstract: Coca-Cola is a leading company that provides consumers all over the world with non-alcoholic beverages. The consumption of its products and the great variety of brands are widely known. However, the company currently faces some serious charges, labour rights for instance, which affect its reputation and go against the good image that the organisation has carried for many decades. This report aims to show the Coca-Cola Marketing Director the importance of demonstrating to its consumers the direct connection between ethics and marketing. It is common in the business environment of a company to raise some problems related to ethics, i.e. professional conducts and moral principles. However, this discussion has to be clear anticipated, and the company needs to act accordingly. The range of business ethical situations reflects not only the trade that the company is in but also internally in the individual involved at the daily activities of Coca-Cola.

More books from GRIN Verlag

Cover of the book Lesenlernen nach Lothar Born by Bettina Carollo
Cover of the book Die Stellung der deutschen Bundesländer im europäisierten Bundesstaat by Bettina Carollo
Cover of the book Förderung des räumlichen Vorstellungsvermögens im Mathematikunterricht der Grundschule by Bettina Carollo
Cover of the book Bildungstagebuch - Bildung im Wandel by Bettina Carollo
Cover of the book Client Agency Relationship by Bettina Carollo
Cover of the book Fächerdifferenzierung von Studiengebühren. Ein Beitrag zur Diskussion über die Zukunft der staatlichen Hochschulen in der Bundesrepublik by Bettina Carollo
Cover of the book Kooperation zwischen der MEYER WERFT (Papenburg) und den Betreibern der Magnetschwebebahn Transrapid (Lathen/Dörpen) by Bettina Carollo
Cover of the book Kindertagesstätten als Erziehungsersatz by Bettina Carollo
Cover of the book Beginner's GB. The Beginner's Handbook on Government and Binding Theory of Syntax in a concise elementary approach by Bettina Carollo
Cover of the book Untersuchung des Kapitalbegriffs von Pierre Bourdieu anhand der zweiten Generation der Rothschild-Dynastie by Bettina Carollo
Cover of the book Integrationschancen durch berufliche Ausbildung und Bildung Jugendlicher mit Migrationshintergrund by Bettina Carollo
Cover of the book Die Erlangung des REIT-Sonderstatus einer Aktiengesellschaft by Bettina Carollo
Cover of the book Neue Sachlichkeit, Angestelltenkultur und Geschlecht by Bettina Carollo
Cover of the book F. W. Taylor und sein Konzept der Betriebsführung by Bettina Carollo
Cover of the book Warum ist der 2003 ausgebrochene Darfur-Konflikt eine Folge von politischer Exklusion? by Bettina Carollo
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy