Research Methods and Techniques in Public Relations and Advertising
Nonfiction, Reference & Language, Language Arts, Library & Information Services, Communication, Social & Cultural Studies, Social Science, Sociology
| Author: | ISBN: | 9783631718780 | |
| Publisher: | Peter Lang | Publication: | May 22, 2017 |
| Imprint: | Peter Lang GmbH, Internationaler Verlag der Wissenschaften | Language: | English |
| Author: | |
| ISBN: | 9783631718780 |
| Publisher: | Peter Lang |
| Publication: | May 22, 2017 |
| Imprint: | Peter Lang GmbH, Internationaler Verlag der Wissenschaften |
| Language: | English |
The authors in this volume present a new point of view related to research methods and techniques in public relations and advertising. The book seeks to provide a research guide that covers topics including selecting and writing a research subject, data collection, and analysis selection for beginner researchers. The articles focus on various methods such as netnographical analysis, experimental study, case analysis, discourse analysis, Delphi method, survey, etc.
The authors in this volume present a new point of view related to research methods and techniques in public relations and advertising. The book seeks to provide a research guide that covers topics including selecting and writing a research subject, data collection, and analysis selection for beginner researchers. The articles focus on various methods such as netnographical analysis, experimental study, case analysis, discourse analysis, Delphi method, survey, etc.
