Samsung's international strategy. An Analysis

Business & Finance, Marketing & Sales
Cover of the book Samsung's international strategy. An Analysis by Fei Ying, GRIN Verlag
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Fei Ying ISBN: 9783668282902
Publisher: GRIN Verlag Publication: August 25, 2016
Imprint: GRIN Verlag Language: English
Author: Fei Ying
ISBN: 9783668282902
Publisher: GRIN Verlag
Publication: August 25, 2016
Imprint: GRIN Verlag
Language: English

Essay from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, , course: international business, language: English, abstract: Samsung Group is a giant multinational enterprise composed of more than thirty affiliated corporations in various industries. Samsung Group is acting a significant of roles including supplier, designer, engineer and producer etc. As a global conglomerate, Samsung has achieved a great success in both domestic and foreign markets. Samsung mobile business has contributed enormously to the whole company, providing mobile phones that satisfy consumers' needs. Samsung maintain the first position with innovated products, such as the Galaxy S5, Galaxy Note 4 and Galaxy Note edge across the whole mobile and smartphone markets in the world in 2014. A closer look will be taken on Samsung's mobile communications business. As Samsung intends to expand global footprint, international business strategy would be adopted inevitably by the company. The purpose of this paper is to exam a case of Samsung Mobile and explores how the environment impacts on Samsung's international strategy by using appropriate strategic tools.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Essay from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, , course: international business, language: English, abstract: Samsung Group is a giant multinational enterprise composed of more than thirty affiliated corporations in various industries. Samsung Group is acting a significant of roles including supplier, designer, engineer and producer etc. As a global conglomerate, Samsung has achieved a great success in both domestic and foreign markets. Samsung mobile business has contributed enormously to the whole company, providing mobile phones that satisfy consumers' needs. Samsung maintain the first position with innovated products, such as the Galaxy S5, Galaxy Note 4 and Galaxy Note edge across the whole mobile and smartphone markets in the world in 2014. A closer look will be taken on Samsung's mobile communications business. As Samsung intends to expand global footprint, international business strategy would be adopted inevitably by the company. The purpose of this paper is to exam a case of Samsung Mobile and explores how the environment impacts on Samsung's international strategy by using appropriate strategic tools.

More books from GRIN Verlag

Cover of the book Die portugiesische Zeichensetzung by Fei Ying
Cover of the book Machtbeziehungen in zwischengeschlechtlichen Lebensgemeinschaften im postsowjetischen Russland by Fei Ying
Cover of the book Der Indien-Pakistan-Konflikt by Fei Ying
Cover of the book Edmund Husserl: Die Phänomenologie des inneren Zeitbewußtseins by Fei Ying
Cover of the book Rechtsphilosophische Betrachtung der Grundlagen des Straftatsystems by Fei Ying
Cover of the book Die Auswirkungen des Sarbanes-Oxley Act auf das Controlling by Fei Ying
Cover of the book Universelles Leben: Renaissance christlicher Esoterik? by Fei Ying
Cover of the book Der Untergang der römischen Republik by Fei Ying
Cover of the book Rezension: Elias D. Stangl, Resilienz durch Glauben? Die Entwicklung psychischer Widerstandskraft bei Erwachsenen (2016) by Fei Ying
Cover of the book Erlebnis- und fertigkeitsorientiertes Geräteturnen in einer 6. Klasse der Orientierungsstufe by Fei Ying
Cover of the book Diagramme erstellen in Excel (Unterweisung Verlagskaufmann / -kauffrau) by Fei Ying
Cover of the book Der identifizierbare Andere. Die Bedeutung von Vorurteilen am Beispiel der Sinti und Roma in Deutschland by Fei Ying
Cover of the book Von der 'Verborgenen Festung' zum Krieg der Sterne' by Fei Ying
Cover of the book Sprachpolitik in Katalonien by Fei Ying
Cover of the book Über Sigmund Freuds 'Das Unbehagen in der Kultur' by Fei Ying
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy