Selling to The New Elite

Discover the Secret to Winning Over Your Wealthiest Prospects

Business & Finance, Marketing & Sales, Consumer Behaviour, Sales & Selling
Cover of the book Selling to The New Elite by Stephen KRAUS, Dr. Jim Taylor, Doug HARRISON, Chip BESIO, AMACOM
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Author: Stephen KRAUS, Dr. Jim Taylor, Doug HARRISON, Chip BESIO ISBN: 9780814416549
Publisher: AMACOM Publication: February 9, 2011
Imprint: AMACOM Language: English
Author: Stephen KRAUS, Dr. Jim Taylor, Doug HARRISON, Chip BESIO
ISBN: 9780814416549
Publisher: AMACOM
Publication: February 9, 2011
Imprint: AMACOM
Language: English

In this practical and fascinating follow-up to their behind-the-scenes look at America’s most powerful and influential class, authors Jim Taylor, Stephen Kraus, and Doug Harrison reveal insights and indispensable techniques to help salespeople and marketers hone in on wealthy customers, pique their interest, and earn their trust--and repeated business. The New Elite leveraged unprecedented research to reveal what motivates the wealthy class, how they think, where they shop, and how they really spend their money. Now, based on studies of elite companies such as Lexus, Chanel, Neiman Marcus, Four Seasons, Cartier, and Louis Vuitton, Selling to the New Elite explains what the truly rich want from brands, what they expect from the marketplace, and how their changing purchasing patterns could mean big business for you. Including eye-opening stories from mutually satisfying interactions between salespeople and affluent buyers, the book showcases the best practices that have led to hundreds of successful sales and incorporates exercises that allow you to apply the information in your own context. By helping readers win over the wealthiest customers, this one-of-a-kind guide offers the key to becoming rich yourself.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In this practical and fascinating follow-up to their behind-the-scenes look at America’s most powerful and influential class, authors Jim Taylor, Stephen Kraus, and Doug Harrison reveal insights and indispensable techniques to help salespeople and marketers hone in on wealthy customers, pique their interest, and earn their trust--and repeated business. The New Elite leveraged unprecedented research to reveal what motivates the wealthy class, how they think, where they shop, and how they really spend their money. Now, based on studies of elite companies such as Lexus, Chanel, Neiman Marcus, Four Seasons, Cartier, and Louis Vuitton, Selling to the New Elite explains what the truly rich want from brands, what they expect from the marketplace, and how their changing purchasing patterns could mean big business for you. Including eye-opening stories from mutually satisfying interactions between salespeople and affluent buyers, the book showcases the best practices that have led to hundreds of successful sales and incorporates exercises that allow you to apply the information in your own context. By helping readers win over the wealthiest customers, this one-of-a-kind guide offers the key to becoming rich yourself.

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