Social Media Shitstorms

Origins, Case Studies and Facts about Social Media Crises and their Consequences for Crisis Management

Nonfiction, Computers, Internet
Cover of the book Social Media Shitstorms by Christian Faller, Kristof Schmit, Books on Demand
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Christian Faller, Kristof Schmit ISBN: 9783732274505
Publisher: Books on Demand Publication: October 30, 2013
Imprint: Language: English
Author: Christian Faller, Kristof Schmit
ISBN: 9783732274505
Publisher: Books on Demand
Publication: October 30, 2013
Imprint:
Language: English
With social networks on the rise, the entire advertising and marketing industry is undergoing a fundamental change. In an attempt to cope with an entirely new way of customer interaction, social media managers made crisis communications one of the most frequently discussed topics in this field. An increasingly important aspect in this regard are social media crises, which have been around for many years now. Current research, however, is found to be focused almost exclusively on crisis management – to handle a crisis when it already broke out – while lacking insights on the exact origins of crises. Through an empirical analysis of 30 crisis cases, this book investigates the ›epicenters‹ of social media crises and provides a scientific basis for future crisis management. The crises or ›shitstorms‹ in this paper are analyzed on the channels of origin, the triggers of the crises, and the causes for the outbreak. "Digital Strategist Christian Faller explores the epicenters of social media crises, including which network they originated on, the most common triggers and the top 10 causes of the crises. And some of the results are pretty surprising." – alltwitter.com "There is no telling what impact crises will have on your business when you face it unprepared. Use the info in this [book] to get a general idea about the problem, and start collecting ideas for your own pre-crisis planning." – internetbusinessmastermind.com
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
With social networks on the rise, the entire advertising and marketing industry is undergoing a fundamental change. In an attempt to cope with an entirely new way of customer interaction, social media managers made crisis communications one of the most frequently discussed topics in this field. An increasingly important aspect in this regard are social media crises, which have been around for many years now. Current research, however, is found to be focused almost exclusively on crisis management – to handle a crisis when it already broke out – while lacking insights on the exact origins of crises. Through an empirical analysis of 30 crisis cases, this book investigates the ›epicenters‹ of social media crises and provides a scientific basis for future crisis management. The crises or ›shitstorms‹ in this paper are analyzed on the channels of origin, the triggers of the crises, and the causes for the outbreak. "Digital Strategist Christian Faller explores the epicenters of social media crises, including which network they originated on, the most common triggers and the top 10 causes of the crises. And some of the results are pretty surprising." – alltwitter.com "There is no telling what impact crises will have on your business when you face it unprepared. Use the info in this [book] to get a general idea about the problem, and start collecting ideas for your own pre-crisis planning." – internetbusinessmastermind.com

More books from Books on Demand

Cover of the book Späte Rache by Christian Faller, Kristof Schmit
Cover of the book Actualités et événements Juin 2015 by Christian Faller, Kristof Schmit
Cover of the book Mein Leben by Christian Faller, Kristof Schmit
Cover of the book Séraphita by Christian Faller, Kristof Schmit
Cover of the book Gastro-Coaching 1 by Christian Faller, Kristof Schmit
Cover of the book Wuthering Heights by Christian Faller, Kristof Schmit
Cover of the book Die Malkunst 1665 von Johannes Vermeer van Delft - Gedeutet nach der verborgenen Geometrie by Christian Faller, Kristof Schmit
Cover of the book Pflegeprozesse by Christian Faller, Kristof Schmit
Cover of the book Waldläufer-Wissen 1 by Christian Faller, Kristof Schmit
Cover of the book Maximaler Muskelaufbau & Maximale Kraftsteigerung ohne Anabolica! by Christian Faller, Kristof Schmit
Cover of the book Bee Gees by Christian Faller, Kristof Schmit
Cover of the book IncomeOptimizer by Christian Faller, Kristof Schmit
Cover of the book What is Pushing Hands in Tai Chi by Christian Faller, Kristof Schmit
Cover of the book Daseinsanalyse in der Psychotherapie by Christian Faller, Kristof Schmit
Cover of the book I love Taylor Mead by Christian Faller, Kristof Schmit
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy