Strategic Analysis of Turkish Company Zorlu Energy

Business & Finance, Management & Leadership, Management
Cover of the book Strategic Analysis of Turkish Company Zorlu Energy by Ilhan Yuece, GRIN Verlag
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Ilhan Yuece ISBN: 9783656294931
Publisher: GRIN Verlag Publication: October 22, 2012
Imprint: GRIN Verlag Language: English
Author: Ilhan Yuece
ISBN: 9783656294931
Publisher: GRIN Verlag
Publication: October 22, 2012
Imprint: GRIN Verlag
Language: English

Essay from the year 2012 in the subject Business economics - Business Management, Corporate Governance, grade: Distinction, Prifysgol Cymru University of Wales, course: Strategic Management, language: English, abstract: This paper deals with the strategic analysis of the Turkish company Zorlu Energy and the derivation of alternative strategies and the selection of the final strategy derived amongst all strategies to compare the current strategy of the company. In the paper, an overview of the Zorlu Energy is given and to understand the current situation, a SWOT Analysis is done followed by an environmental scan, using the PESTEL and Porter's Five Forces Analyses. After that TOWS Analysis is done for the generation of SO, TO, WO and TW strategies. All the strategies are tested from suitability, acceptability and feasibility point of view. Finally, the selected strategy and the reasons for the selection of it are explained and compared to current strategy of the company and also the organizational structure of Zorlu Energy is examined for the implementation of the proposed strategy.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Essay from the year 2012 in the subject Business economics - Business Management, Corporate Governance, grade: Distinction, Prifysgol Cymru University of Wales, course: Strategic Management, language: English, abstract: This paper deals with the strategic analysis of the Turkish company Zorlu Energy and the derivation of alternative strategies and the selection of the final strategy derived amongst all strategies to compare the current strategy of the company. In the paper, an overview of the Zorlu Energy is given and to understand the current situation, a SWOT Analysis is done followed by an environmental scan, using the PESTEL and Porter's Five Forces Analyses. After that TOWS Analysis is done for the generation of SO, TO, WO and TW strategies. All the strategies are tested from suitability, acceptability and feasibility point of view. Finally, the selected strategy and the reasons for the selection of it are explained and compared to current strategy of the company and also the organizational structure of Zorlu Energy is examined for the implementation of the proposed strategy.

More books from GRIN Verlag

Cover of the book The Great Gatsby. A versatile image of the Roaring Twenties by Ilhan Yuece
Cover of the book Moralentwicklung nach Kohlberg. Stufen der Moralenwicklung by Ilhan Yuece
Cover of the book Interdisziplinäre Sportwissenschaft by Ilhan Yuece
Cover of the book 'Jogo Capoeira, logo existo': Eine Untersuchung über den Einfluss der Kampfkunst 'Capoeira' auf die Entwicklung eines Selbstkonzeptes im Sozialisationsprozess by Ilhan Yuece
Cover of the book Die Gattung 'Captivity narratives'. Strukturelle und inhaltliche Homogenität und die Motive Gewalt und Religion by Ilhan Yuece
Cover of the book 'Hum Aapke Hain Kaun': Ein Bollywoodfilm mit hindunationalistischem Gedankengut by Ilhan Yuece
Cover of the book Zu: Friedrich Schiller - 'Über die ästhetische Erziehung des Menschen' by Ilhan Yuece
Cover of the book Die unterschiedliche Behandlung der Pensionsrückstellungen nach HGB und IFRS by Ilhan Yuece
Cover of the book Die symbolische Repräsentation der Arbeit. Zur Darstellung des 1. Mai im politischen Bildplakat by Ilhan Yuece
Cover of the book Evaluation webbasierender Lernplattformen: Blackboard by Ilhan Yuece
Cover of the book Stilleübungen im Religionsunterricht by Ilhan Yuece
Cover of the book Probleme des Marxismus-Leninismus. Weltrevolution und Widersprüchlichkeit by Ilhan Yuece
Cover of the book Mitgliedschaft im Arbeitgeberverband ohne Tarifbindung by Ilhan Yuece
Cover of the book PISA - Chancen und Missverständnisse by Ilhan Yuece
Cover of the book Unionsbürgerschaft by Ilhan Yuece
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy