The Content Analysis Guidebook

Nonfiction, Reference & Language, Language Arts, Communication, Reference, Research
Cover of the book The Content Analysis Guidebook by Kimberly A. Neuendorf, SAGE Publications
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Author: Kimberly A. Neuendorf ISBN: 9781483315072
Publisher: SAGE Publications Publication: April 25, 2016
Imprint: SAGE Publications, Inc Language: English
Author: Kimberly A. Neuendorf
ISBN: 9781483315072
Publisher: SAGE Publications
Publication: April 25, 2016
Imprint: SAGE Publications, Inc
Language: English

Content analysis is one of the most important but complex research methodologies in the social sciences. In this thoroughly updated Second Edition of The Content Analysis Guidebook, author Kimberly Neuendorf draws on examples from across numerous disciplines to clarify the complicated aspects of content analysis through step-by-step instruction and practical advice. Throughout the book, the author also describes a wide range of innovative content analysis projects from both academia and commercial research that provide readers with a deeper understanding of the research process and its many real-world applications.

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Content analysis is one of the most important but complex research methodologies in the social sciences. In this thoroughly updated Second Edition of The Content Analysis Guidebook, author Kimberly Neuendorf draws on examples from across numerous disciplines to clarify the complicated aspects of content analysis through step-by-step instruction and practical advice. Throughout the book, the author also describes a wide range of innovative content analysis projects from both academia and commercial research that provide readers with a deeper understanding of the research process and its many real-world applications.

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