The Digital Edge

Exploiting Information and Technology for Business Advantage

Business & Finance, Management & Leadership, Management, Marketing & Sales
Cover of the book The Digital Edge by Mark P. McDonald, Andy Rowsell-Jones, Gartner, Inc.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Mark P. McDonald, Andy Rowsell-Jones ISBN: 9780988389717
Publisher: Gartner, Inc. Publication: October 21, 2012
Imprint: Gartner, Inc. Language: English
Author: Mark P. McDonald, Andy Rowsell-Jones
ISBN: 9780988389717
Publisher: Gartner, Inc.
Publication: October 21, 2012
Imprint: Gartner, Inc.
Language: English
How can companies leverage technology for growth? By combining their digital and physical assets in new ways to create value, revenue and results. Digital technologies dominate more than half of business operations, but only a quarter of firms attribute revenue to these assets. Why? Because most organizations focus their strategies on digital transactions, which automate and substitute physical resources for digital ones. New, digitalized businesses have learned how to create value and revenue from digital assets. They go beyond further rounds of process automation to transform processes, business models and the customer experience by exploiting the pervasive digital connections between systems, people, places and things. Technologies such as smartphones, tablet computing, social media, big data, analytics, cloud computing, remote sensing and others provide the raw materials for any company today — large or small, old or new — to create a digital edge for its business. Learn how several leading organizations have used digital technology to solve fundamental contradictions for their customers or business models that made new opportunities possible in ways hard for competitors to copy. Their experiences are distilled into an approach any organization can follow: Identify digital value, select the right combination of digital and physical resources, and build digital capabilities by listening from the outside-in and developing from the inside-out. Then create leadership teams that will make your company ready to act on new digital opportunities to create sustainable competitive advantage. The Digital Edge addresses the connection between growth and digital technology. This is an issue facing every executive and McDonald and Rowsell-Jones provide a concise, actionable and practical approach to answer how technology supports growth. Jeff Sampler, Fellow of Strategy and Technology at Saïd Business School, University of Oxford
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
How can companies leverage technology for growth? By combining their digital and physical assets in new ways to create value, revenue and results. Digital technologies dominate more than half of business operations, but only a quarter of firms attribute revenue to these assets. Why? Because most organizations focus their strategies on digital transactions, which automate and substitute physical resources for digital ones. New, digitalized businesses have learned how to create value and revenue from digital assets. They go beyond further rounds of process automation to transform processes, business models and the customer experience by exploiting the pervasive digital connections between systems, people, places and things. Technologies such as smartphones, tablet computing, social media, big data, analytics, cloud computing, remote sensing and others provide the raw materials for any company today — large or small, old or new — to create a digital edge for its business. Learn how several leading organizations have used digital technology to solve fundamental contradictions for their customers or business models that made new opportunities possible in ways hard for competitors to copy. Their experiences are distilled into an approach any organization can follow: Identify digital value, select the right combination of digital and physical resources, and build digital capabilities by listening from the outside-in and developing from the inside-out. Then create leadership teams that will make your company ready to act on new digital opportunities to create sustainable competitive advantage. The Digital Edge addresses the connection between growth and digital technology. This is an issue facing every executive and McDonald and Rowsell-Jones provide a concise, actionable and practical approach to answer how technology supports growth. Jeff Sampler, Fellow of Strategy and Technology at Saïd Business School, University of Oxford

More books from Marketing & Sales

Cover of the book Blind Spot by Mark P. McDonald, Andy Rowsell-Jones
Cover of the book Amazon Kindle Profits by Mark P. McDonald, Andy Rowsell-Jones
Cover of the book Velocity Selling by Mark P. McDonald, Andy Rowsell-Jones
Cover of the book How to Be a Fierce Competitor by Mark P. McDonald, Andy Rowsell-Jones
Cover of the book Kindle Unlimited: What Is Kindle Unlimited? Questions and Answers You Need to Know Before You Subscribe by Mark P. McDonald, Andy Rowsell-Jones
Cover of the book Email Monetizer by Mark P. McDonald, Andy Rowsell-Jones
Cover of the book Creating Customer Value for Generation Y by Mark P. McDonald, Andy Rowsell-Jones
Cover of the book Come Trasformare Obiezioni e Reclami A Tuo Vantaggio by Mark P. McDonald, Andy Rowsell-Jones
Cover of the book Marketing by Mark P. McDonald, Andy Rowsell-Jones
Cover of the book Niche Marketing for Coaches by Mark P. McDonald, Andy Rowsell-Jones
Cover of the book Taking Your Customer Care™ to the Next Level by Mark P. McDonald, Andy Rowsell-Jones
Cover of the book Worldwide Casebook in Marketing Management by Mark P. McDonald, Andy Rowsell-Jones
Cover of the book Low Cost Empire Volume 6 by Mark P. McDonald, Andy Rowsell-Jones
Cover of the book #nomorepinkghetto by Mark P. McDonald, Andy Rowsell-Jones
Cover of the book Digital Tools for Academic Branding and Self-Promotion by Mark P. McDonald, Andy Rowsell-Jones
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy