Optimizing Millennial Consumer Engagement With Mood Analysis

Business & Finance, Marketing & Sales, Consumer Behaviour, Nonfiction, Social & Cultural Studies, Social Science
Cover of the book Optimizing Millennial Consumer Engagement With Mood Analysis by , IGI Global
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781522556923
Publisher: IGI Global Publication: July 20, 2018
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781522556923
Publisher: IGI Global
Publication: July 20, 2018
Imprint: Business Science Reference
Language: English

Consumer engagement is becoming crucial to the recall and survival of brands in intense competitive markets. Due to digital innovations, businesses have seen the emergence of the millennial population as a target audience, and many businesses are struggling with adopting methods to engage the generation to leverage an enriched brand experience. Optimizing Millennial Consumer Engagement With Mood Analysis is a critical scholarly resource that explores how companies ensure brand sustainability through influencing the minds and moods of consumers to create an interactive customer experience. Featuring coverage on a broad range of topics such product presentation, brand fandom, social media, lifestyle products, and buying behavior, this book is geared towards marketers, business managers, business practitioners, international business strategists, academicians, consumer researchers, and upper-level graduate students attempting to understand consumer engagement through mood analysis.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Consumer engagement is becoming crucial to the recall and survival of brands in intense competitive markets. Due to digital innovations, businesses have seen the emergence of the millennial population as a target audience, and many businesses are struggling with adopting methods to engage the generation to leverage an enriched brand experience. Optimizing Millennial Consumer Engagement With Mood Analysis is a critical scholarly resource that explores how companies ensure brand sustainability through influencing the minds and moods of consumers to create an interactive customer experience. Featuring coverage on a broad range of topics such product presentation, brand fandom, social media, lifestyle products, and buying behavior, this book is geared towards marketers, business managers, business practitioners, international business strategists, academicians, consumer researchers, and upper-level graduate students attempting to understand consumer engagement through mood analysis.

More books from IGI Global

Cover of the book NFC Payment Systems and the New Era of Transaction Processing by
Cover of the book Impacts of Climate Change on Food Security in Small Island Developing States by
Cover of the book Designing Games for Ethics by
Cover of the book Systems Approach Applications for Developments in Information Technology by
Cover of the book Trust and Technology in B2B E-Commerce by
Cover of the book Automated Systems in the Aviation and Aerospace Industries by
Cover of the book E-Novation for Competitive Advantage in Collaborative Globalization by
Cover of the book Smart Technology Applications in Business Environments by
Cover of the book Simulation in Computational Finance and Economics by
Cover of the book Multimedia Information Hiding Technologies and Methodologies for Controlling Data by
Cover of the book Ideological Function of Deming Theory in Higher Education by
Cover of the book Contemporary Advancements in Information Technology Development in Dynamic Environments by
Cover of the book Applications of Nanofluid Transportation and Heat Transfer Simulation by
Cover of the book Handbook of Research on Improving Learning and Motivation through Educational Games by
Cover of the book Cases on Online Learning Communities and Beyond by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy