The knowledge gap theory of communication

Nonfiction, Reference & Language, Language Arts, Journalism
Cover of the book The knowledge gap theory of communication by Nick Birch, GRIN Verlag
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Nick Birch ISBN: 9783656609438
Publisher: GRIN Verlag Publication: March 5, 2014
Imprint: GRIN Verlag Language: English
Author: Nick Birch
ISBN: 9783656609438
Publisher: GRIN Verlag
Publication: March 5, 2014
Imprint: GRIN Verlag
Language: English

Essay from the year 2013 in the subject Communications - Theories, Models, Terms and Definitions, grade: 1.3, Central Queensland University, course: Applied Communication Arts, language: English, abstract: The Knowledge Gap Theory of Communication is primarily concerned with the unequal distribution of information throughout society and the correlating access to knowledge pertaining to socioeconomic status. The Knowledge Gap Hypothesis was first proposed in 1970 by three University of Minnesota researchers: Phillip J. Tichenor, then Associate Professor of Journalism and Mass Communication, George A. Donohue, Professor of Sociology, and Clarice N. Olien, Instructor in Sociology (Yoo Ri & Southwell, N/A). The hypothesis explains that there is a resulting divide between people of lower and higher socioeconomic status 'as the infusion of mass media information into a social system increases, higher socioeconomic-status segments tend to acquire this information faster than lower socioeconomic-status population segments so that the gap in knowledge between the two tends to increase rather than decrease' (Tichenor, Donohue, and Olien, 1970, p159-160). The resulting speed at which people are able to access tradition mass-media compared to modern systems may be surprisingly congruent when underlying education is taken into consideration.

Nick Birch is a Media Production Professional with a Masters of Creative Enterprise. He has been working in the creative industries since 2000: mainly as an editor for local and international television series, commercials, documentaries, short films, corporate projects and music videos. He also produces, directs, shoots, sound-designs and writes. His extensive experience and natural affinity with clients and their vision makes him a favourite to work with, seeing the return of many satisfied customers. He has worked with TV networks, Hollywood producers, radio stations, mining magnates, airlines, actors, singers, dancers, lawyers, charities, designers, construction, children, animals, sports, tourism and even a volcanologist. He believes in balance, loyalty, freedom, humour and truth-values which permeate his livelihood. His enterprise is to make your story rise and shine in the most admirable, genuine, spectacular and engaging style possible. You can see some of his work at nickbirchstudio.com

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Essay from the year 2013 in the subject Communications - Theories, Models, Terms and Definitions, grade: 1.3, Central Queensland University, course: Applied Communication Arts, language: English, abstract: The Knowledge Gap Theory of Communication is primarily concerned with the unequal distribution of information throughout society and the correlating access to knowledge pertaining to socioeconomic status. The Knowledge Gap Hypothesis was first proposed in 1970 by three University of Minnesota researchers: Phillip J. Tichenor, then Associate Professor of Journalism and Mass Communication, George A. Donohue, Professor of Sociology, and Clarice N. Olien, Instructor in Sociology (Yoo Ri & Southwell, N/A). The hypothesis explains that there is a resulting divide between people of lower and higher socioeconomic status 'as the infusion of mass media information into a social system increases, higher socioeconomic-status segments tend to acquire this information faster than lower socioeconomic-status population segments so that the gap in knowledge between the two tends to increase rather than decrease' (Tichenor, Donohue, and Olien, 1970, p159-160). The resulting speed at which people are able to access tradition mass-media compared to modern systems may be surprisingly congruent when underlying education is taken into consideration.

Nick Birch is a Media Production Professional with a Masters of Creative Enterprise. He has been working in the creative industries since 2000: mainly as an editor for local and international television series, commercials, documentaries, short films, corporate projects and music videos. He also produces, directs, shoots, sound-designs and writes. His extensive experience and natural affinity with clients and their vision makes him a favourite to work with, seeing the return of many satisfied customers. He has worked with TV networks, Hollywood producers, radio stations, mining magnates, airlines, actors, singers, dancers, lawyers, charities, designers, construction, children, animals, sports, tourism and even a volcanologist. He believes in balance, loyalty, freedom, humour and truth-values which permeate his livelihood. His enterprise is to make your story rise and shine in the most admirable, genuine, spectacular and engaging style possible. You can see some of his work at nickbirchstudio.com

More books from GRIN Verlag

Cover of the book Vertrauensarbeitszeit - Ein flexibles Arbeitszeitkonzept by Nick Birch
Cover of the book Ideologie als Religion - Am Beispiel des NS-Staates by Nick Birch
Cover of the book Betrachtung des Vielseitigkeitssports unter Berücksichtigung erneuerter Sicherheitsmaßnahmen by Nick Birch
Cover of the book Copyright und Internethandel in Deutschland by Nick Birch
Cover of the book Wie die Werbung Aufmerksamkeit erregt. Die Werbepsychologie by Nick Birch
Cover of the book Why Would Domestic Election Observers Endorse Unfree Elections? by Nick Birch
Cover of the book Inwiefern sieht Seneca in der Philosophie einen Erziehungsauftrag? by Nick Birch
Cover of the book Das Entstehen von Umweltbewusstsein und Umweltpolitik als Grundlagen Nichtstaatlicher Organisationen (NGO) by Nick Birch
Cover of the book Entwicklung des Wahlrechts und Wahlsystems als Problem repräsentativer Demokratien bis zu den 80er Jahren in Deutschland by Nick Birch
Cover of the book Die Konzepte der Allgemeinbildung von Aristoteles, Bacon und Comenius by Nick Birch
Cover of the book Die Eignung des IFRS-Abschlusses als Instrument des Gläubigerschutzes by Nick Birch
Cover of the book Der Philhellenismus in Deutschland by Nick Birch
Cover of the book Positiver Stress by Nick Birch
Cover of the book Controlling im Gaststättengewerbe by Nick Birch
Cover of the book Die Erziehung der weiblichen Jugend im Dritten Reich im Bund Deutscher Mädel by Nick Birch
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy