The low-cost airline Ryanair

A critical evaluation of the Ryanair phenomenon and its future prospects with taking the European airline industry into consideration

Business & Finance, Marketing & Sales
Cover of the book The low-cost airline Ryanair by Stefanie Hoffmann, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Stefanie Hoffmann ISBN: 9783638501521
Publisher: GRIN Publishing Publication: May 15, 2006
Imprint: GRIN Publishing Language: English
Author: Stefanie Hoffmann
ISBN: 9783638501521
Publisher: GRIN Publishing
Publication: May 15, 2006
Imprint: GRIN Publishing
Language: English

Essay from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: B+, Cardiff University (University), 29 entries in the bibliography, language: English, abstract: Just a few years ago Ryanair was a tiny, impoverished Irish airline trying unsuccessfully to compete with Aer Lingus using a handful of elderly turboprop planes. In 2003 its share price is so high the company is worth more than British Airways, and with the unlikely business model of selling seats for as little as 99 Pence for the privilege of flying to airports perhaps fifty miles outside the cities they purport to serve, Ryanair has become the most profitable airline in Europe. It is also an airline whose phenomenal success has never been too far from controversy, whether it is its militant lack of sympathy for its passengers when their flight is delayed or cancelled, its robust approach to industrial relations, or indeed the industrial language favoured by its charismatic and buccaneering chief executive, Michael O'Leary. (Creaton, 2005) The following questions will critically evaluate the Ryanair phenomenon and its future prospects with taking the European airline industry into consideration.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Essay from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: B+, Cardiff University (University), 29 entries in the bibliography, language: English, abstract: Just a few years ago Ryanair was a tiny, impoverished Irish airline trying unsuccessfully to compete with Aer Lingus using a handful of elderly turboprop planes. In 2003 its share price is so high the company is worth more than British Airways, and with the unlikely business model of selling seats for as little as 99 Pence for the privilege of flying to airports perhaps fifty miles outside the cities they purport to serve, Ryanair has become the most profitable airline in Europe. It is also an airline whose phenomenal success has never been too far from controversy, whether it is its militant lack of sympathy for its passengers when their flight is delayed or cancelled, its robust approach to industrial relations, or indeed the industrial language favoured by its charismatic and buccaneering chief executive, Michael O'Leary. (Creaton, 2005) The following questions will critically evaluate the Ryanair phenomenon and its future prospects with taking the European airline industry into consideration.

More books from GRIN Publishing

Cover of the book Example-based Machine Translation by Stefanie Hoffmann
Cover of the book Geothermal Market: A renewable energy for the future by Stefanie Hoffmann
Cover of the book Reading Jackie Kay's The Adoption Papers (1990-1991) by Stefanie Hoffmann
Cover of the book Moral und Ethik der Marktwirtschaft by Stefanie Hoffmann
Cover of the book Lexical Relations by Stefanie Hoffmann
Cover of the book How the decoding of the human brain began by Stefanie Hoffmann
Cover of the book Indian Liberation Theology: A Critique by Stefanie Hoffmann
Cover of the book 'Jewish Space' in Fin-De-Siècle Vienna and St. Petersburg: Residential, Occupational and Religious Patterns by Stefanie Hoffmann
Cover of the book Transnational Organization - Solution for the Multi National Cooperation? by Stefanie Hoffmann
Cover of the book Obstacles to Fulfilling the Parental Canonical Duties in the Field of Catholic Education by Stefanie Hoffmann
Cover of the book Main Currents of Categorization Theory: Psycholinguistic Perspectives within Semantics by Stefanie Hoffmann
Cover of the book Effects of Deregulation in the Aviation Industry by Stefanie Hoffmann
Cover of the book How to make linguistics enjoyable? by Stefanie Hoffmann
Cover of the book Community Based Adaptation to Climate Change: A Case Study of Bangladesh by Stefanie Hoffmann
Cover of the book Semantic Relations in the Phenomenon of Syllepsis by Stefanie Hoffmann
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy