The Mindful Marketer
How to Stay Present and Profitable in a Data-Driven World
Business & Finance, Management & Leadership, Management, Marketing & Sales
| Author: | Lisa Nirell | ISBN: | 9781137386311 |
| Publisher: | Palgrave Macmillan US | Publication: | September 29, 2014 |
| Imprint: | Palgrave Macmillan | Language: | English |
| Author: | Lisa Nirell |
| ISBN: | 9781137386311 |
| Publisher: | Palgrave Macmillan US |
| Publication: | September 29, 2014 |
| Imprint: | Palgrave Macmillan |
| Language: | English |
As marketing leaders look for ways to evolve from order takers to market makers, Nirell shows managers the more contextual, intuitive and innovative dimensions of marketing. The Mindful Marketer provides marketers with a powerful nexus between data-fueled analytic thinking and creative, immensely human approaches to marketing.
As marketing leaders look for ways to evolve from order takers to market makers, Nirell shows managers the more contextual, intuitive and innovative dimensions of marketing. The Mindful Marketer provides marketers with a powerful nexus between data-fueled analytic thinking and creative, immensely human approaches to marketing.
