The Privacy Paradox in the Context of Social Media and its Impact on the Online Advertising Industry

Business & Finance, Marketing & Sales
Cover of the book The Privacy Paradox in the Context of Social Media and its Impact on the Online Advertising Industry by Tanya Boguslavskaya, GRIN Verlag
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Author: Tanya Boguslavskaya ISBN: 9783668174863
Publisher: GRIN Verlag Publication: March 16, 2016
Imprint: GRIN Verlag Language: English
Author: Tanya Boguslavskaya
ISBN: 9783668174863
Publisher: GRIN Verlag
Publication: March 16, 2016
Imprint: GRIN Verlag
Language: English

Scientific Essay from the year 2015 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 10 out of 10, , language: English, abstract: Targeting has proven to be more effective than the standard run-of-network advertising. However, primarily due to the vast aggregation of consumer data, it arouses certain privacy concerns among internet users. This study proposes the necessity of digital advertising regulation by the means of allowing consumers to opt out of online tracking. It is also argued that such regulations will not affect the advertising industry in a negative way due to the existence of the privacy paradox.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Scientific Essay from the year 2015 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 10 out of 10, , language: English, abstract: Targeting has proven to be more effective than the standard run-of-network advertising. However, primarily due to the vast aggregation of consumer data, it arouses certain privacy concerns among internet users. This study proposes the necessity of digital advertising regulation by the means of allowing consumers to opt out of online tracking. It is also argued that such regulations will not affect the advertising industry in a negative way due to the existence of the privacy paradox.

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