The Quintessence of Strategic Management

What You Really Need to Know to Survive in Business

Business & Finance, Entrepreneurship & Small Business, Entrepreneurship, Management & Leadership, Management
Cover of the book The Quintessence of Strategic Management by Philip Kotler, Roland Berger, Nils Bickhoff, Springer Berlin Heidelberg
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Author: Philip Kotler, Roland Berger, Nils Bickhoff ISBN: 9783662484906
Publisher: Springer Berlin Heidelberg Publication: May 18, 2016
Imprint: Springer Language: English
Author: Philip Kotler, Roland Berger, Nils Bickhoff
ISBN: 9783662484906
Publisher: Springer Berlin Heidelberg
Publication: May 18, 2016
Imprint: Springer
Language: English

This book provides practitioners with a basic understanding of strategy and the process of strategic management. Using academic foundations and best practices from business life, the authors present the most important strategy tools and how they interact. The book gives a concise overview over the focal areas and considerations of strategy in practice. It enables managers to analyze and interpret business information with regard to the underlying strategic notions. 

A hands-on introduction to strategic management by leading marketing authority Philip Kotler, top management consultancy founder Roland Berger, and strategy expert Nils Bickhoff.  

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book provides practitioners with a basic understanding of strategy and the process of strategic management. Using academic foundations and best practices from business life, the authors present the most important strategy tools and how they interact. The book gives a concise overview over the focal areas and considerations of strategy in practice. It enables managers to analyze and interpret business information with regard to the underlying strategic notions. 

A hands-on introduction to strategic management by leading marketing authority Philip Kotler, top management consultancy founder Roland Berger, and strategy expert Nils Bickhoff.  

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